AdMission

Ranking history

About the show

Latest episodes

• When Modern Branding Misses The Mark

  October 5, 2026 · 21 min

  In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s Feel the System advertisement and…

• 'Don’t let the magic leave the building'; Creating a hospitality empire

  September 28, 2026 · 31 min

  In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn…

• The Power of Usage Occasion

  September 21, 2026 · 25 min

  Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the…

• 'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon

  September 14, 2026 · 49 min

  In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded…

• How Brett Gosper Brought the NFL to Australia

  September 9, 2026 · 30 min

  In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby. From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett…

• Distinct Brand Assets & Brand Owned Media

  September 7, 2026 · 29 min

  Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your…

• AI makes execution instant; Imagination makes it matter

  September 1, 2026 · 43 min

  In today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down…

• The Masterclass in Modern Marketing: With Mark Ritson

  August 17, 2026 · 47 min

  In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an…