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A Different Take with Linda Boff
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Latest episodes
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New Balance Became Cool. Now What?
September 30, 2026 · 17 minNew Balance has gone from “dad shoe” to global cultural force. But how do you stay authentic once you've made it? In this episode of A Different Take, host Linda Boff looks at New Balance's next challenge with Complex Associate Editor…
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Why Being Private Is New Balance’s Secret Weapon
September 23, 2026 · 16 minWhat if staying private is one of New Balance’s biggest competitive advantages? In Episode 3 of A Different Take, host Linda Boff explores how New Balance’s independence allowed the 100-year-old brand to think differently—playing the long…
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Why Are The World's Biggest Athletes Choosing New Balance?
September 16, 2026 · 18 minWhat makes an athlete choose one brand over another? In Episode 2, Linda Boff goes inside New Balance’s approach to athlete partnerships with Rich Paul, Chris Davis, Gabby Thomas, and a leading sneaker journalist. From moving beyond…
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How New Balance Went From Dad Shoes To Cultural Icon
September 9, 2026 · 17 minA Different Take — Season 2 launches with the story of New Balance’s remarkable transformation from “dad shoe” to one of the hottest brands in sports and culture. Hosted by Linda Boff, this episode goes behind the strategy that changed…
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AI, Ads, and Outrage: Coca-Cola’s Holiday Backlash
June 15, 2026 · 37 minEpisode 2: Was Coca-Cola's campaign a defining test case for whether AI can serve as a creative collaborator rather than a replacement for human talent? Secret Level founder Jason Zada explores how one of the world’s most iconic brands…
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Santa Meets Silicon: The Story Behind Coca-Cola’s AI Campaign
June 15, 2026 · 47 minEpisode 2: Coca-Cola's holiday advertising has long-signaled the unofficial start of the season so their seminal use of AI caught a great deal of attention. But this wasn’t an overnight experiment rather the result of years of…
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AI Ads & Audience Trust: The Coca-Cola Test Case
June 15, 2026 · 41 minEpisode 3: Veteran storyhunter and filmmaker Josh Davis helps unpack a broader shift in marketing, where AI is making high-quality storytelling faster, more accessible, and increasingly scalable for brands of all sizes. Questions explored…
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Marketing, Rewritten: Life After the First AI Holiday Campaigns
June 15, 2026 · 42 minEpisode 4: Did Coca-Cola’s AI campaign herald a new golden age of marketing? We talk with Silverside founder PJ Periera about how brands can use AI to reimagine iconic assets and blend nostalgia with new forms of storytelling, while…
About the show
A Different Take is the marketing case study podcast that unpacks the biggest brand, product, and advertising launches of our time. Each season spotlights one iconic company or breakthrough innovation, seen from every angle—strategy, creative, timing, risk, cultural resonance, and the lessons that shaped the outcome. Season Two goes inside the remarkable transformation of New Balance—from the quintessential “dad shoe” to one of the hottest brands in sports and culture. We unpack the strategy behind the reinvention: how New Balance embraced its heritage instead of running from it, built credibility through athletes and collaborators, and found a way to become culturally relevant without compromising their values. If you want to understand why campaigns succeed—not just that they do—this is your insider’s playbook. Big launches. Bold bets. Real lessons. Linda Boff is one of the marketing industry’s most influential leaders. After a distinguished 20-year career at GE, including a decade as Global CMO, she now serves as President of the Forbes CMO Network and CEO of Said Differently, an award-winning agency recognized for its innovative, scalable approach to creative and digital marketing. Throughout her career, Linda has led global marketing, communications, culture, learning, and philanthropy initiatives, played a key role in GE’s transformation into three publicly traded companies, and earned some of the industry’s highest honors, including induction into the AAF Hall of Fame, the Forbes CMO Hall of Fame, and Adweek’s B2B Innovation Lifetime Achievement Award.