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Latest episodes
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What Frogs And Socks Can Teach Us About AI Implementation
October 20, 2026 · 50 minThe biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
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Making AI Pay Its Way, With Cloudflare
October 13, 2026 · 51 minWhat if AI companies had to pay publishers every time they used their content? Cloudflare's Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
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Value Over Volume, With NYT's Courtney Glaze
October 6, 2026 · 46 minMost publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze…
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Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First
September 29, 2026 · 47 minEveryone in Adland wants to show off their shiny new AI agent. But you can't do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
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Creator Marketing Is Growing Up
September 22, 2026 · 58 minCreator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer…
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Information Quality Is What Wins In The AI Era
September 16, 2026 · 54 minIn the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but…
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I've Tried Everything But AdTech Therapy
September 8, 2026 · 53 minWith AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media…
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Cracking The In-Store Attribution Code In Influencer Marketing
September 1, 2026 · 44 minCreator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
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Programmatic Gets An Agentic Brain
August 25, 2026 · 58 minAgentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till's Scott Ensign explains what that means for the future of programmatic.
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Google's Mass Arbitration Problem
August 18, 2026 · 51 minThousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.
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Murder Your Thirst And Measure Everything
August 11, 2026 · 52 minLiquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving…
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'Models Built For Me'
August 4, 2026 · 54 minChalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.

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