Business

Shopify Masters

by Shopify

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Mexico · Business

#127

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About the show

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

Latest episodes

How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail Brand

October 6, 2026 · 31 min

Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a…
The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation

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After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for…
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire

September 22, 2026 · 35 min

Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and…
Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale

September 15, 2026 · 30 min

Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model. For more on Cozy Earth, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign…
Why I Left My Hollywood Dream Job To Become an Entrepreneur

September 8, 2026 · 27 min

Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now…
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand

September 3, 2026 · 37 min

Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might…
Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers

August 31, 2026 · 33 min

Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery…
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook

August 27, 2026 · 34 min

Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to…