WOBI Inspiring Ideas
Today: #144 in Business, Mexico on our combined chart.
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Latest episodes
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The Permission to Dream: How Cirque du Soleil Reinvented the Circus Industry
July 28, 2026 · 15 minCirque du Soleil turned originality into a business. In this episode, Daniel Lamarre and Welby Altidor reveal how one of the world's most creative companies builds the culture and courage to attempt the impossible—and how to tell a rule…
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How Nike Built a Transcendent Brand Through Emotion
July 28, 2026 · 10 minMost businesses ask a basic branding question: "How do we want our customers to feel about our brand?" But the brands that truly last flip that question entirely. They ask: "How do we want our customers to feel about themselves and their…
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How PepsiCo Turned Purpose into a Business Model
July 1, 2026 · 11 minIn this episode of the WOBI Podcast, Indra Nooyi, former Chairman and CEO of PepsiCo, explains how the company turned purpose into a business model capable of driving both performance and positive impact. Tune in to discover how…
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The Power of One Word : A Conversation with Francis Ford Coppola
June 8, 2026 · 15 minThe Power of One Word: An Exclusive Conversation with Francis Ford Coppola In this episode, one of the greatest filmmakers of all time explores how leaders can embrace reinvention, dismantle rigid hierarchies, and use the power of…
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Barbie: The Reinvention of an Icon
May 26, 2026 · 11 minIn this episode of the WOBI Podcast, Lisa McKnight, former Chief Brand Officer at Mattel, reveals how Barbie confronted a major relevance crisis and reinvented itself for a new generation. Tune in to discover how purpose, consumer-centric…
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Case of Study: How NASA conquered space
May 20, 2026 · 11 minIn this episode of the WOBI Podcast, roboticist and former NASA engineer Ayanna Howard and Mars mission lead Adam Steltzner reveal how NASA turned curiosity into an organizational superpower. Tune in to discover how a culture of purposeful…
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Leading with Resilience: An Exclusive Conversation with Seth Godin
March 23, 2026 · 10 minWhat if the biggest risk today is playing it safe? In this episode of the WOBI Podcast, Seth Godin—one of the most influential voices in modern business thinking—explores what it really takes to navigate constant change, build resilient…
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AI Beyond the Hype: A Conversation with Randi Zuckerberg
February 8, 2026 · 10 minReady to cut through the AI hype? In this episode of the WOBI Podcast, Randi Zuckerberg—one of the minds behind Facebook’s early success and a leading voice in technology, creativity, and leadership—reveals the questions you need to ask to…
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Case of Success: SpaceX and the Power of the Geek Mindset
February 1, 2026 · 10 minIn this episode of the WOBI Podcast, MIT’s Andrew McAfee breaks down how SpaceX outpaced industry giants by mastering "The Geek Way." Tune in to discover how a mindset of ownership, evidence, and rapid iteration can transform your…
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The Power of the Unpredictable: Leadership Lessons for Uncertain Times
October 13, 2025 · 25 minUncertainty can feel intimidating… but what if it’s actually the greatest source of opportunity? In this episode of the WOBI Podcast, we explore how disruption can become a catalyst for growth, how experimentation and bold action can turn…
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Book Summary: Dare to Lead by Brené Brown
September 8, 2025 · 26 minThis episode distills the core insights from Brené Brown’s bestselling book Dare to Lead, exploring courage, vulnerability, and the real foundations of effective leadership. Packed with practical lessons, it’s a powerful and timely guide…
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Case of Success: How McDonald’s Became a Cultural Icon
July 21, 2025 · 8 minIn this episode, we explore how McDonald’s went from fast-food giant to global cultural icon. By embracing its true identity and building meaningful communities, the brand turned customers into passionate fans. It’s a short and inspiring…

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