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WOBI Inspiring Ideas

by WOBI
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Latest episodes

  • The Permission to Dream: How Cirque du Soleil Reinvented the Circus Industry

    July 28, 2026 · 15 min

    Cirque du Soleil turned originality into a business. In this episode, Daniel Lamarre and Welby Altidor reveal how one of the world's most creative companies builds the culture and courage to attempt the impossible—and how to tell a rule…

  • How Nike Built a Transcendent Brand Through Emotion

    July 28, 2026 · 10 min

    Most businesses ask a basic branding question: "How do we want our customers to feel about our brand?" But the brands that truly last flip that question entirely. They ask: "How do we want our customers to feel about themselves and their…

  • How PepsiCo Turned Purpose into a Business Model

    July 1, 2026 · 11 min

    In this episode of the WOBI Podcast, Indra Nooyi, former Chairman and CEO of PepsiCo, explains how the company turned purpose into a business model capable of driving both performance and positive impact. Tune in to discover how…

  • The Power of One Word : A Conversation with Francis Ford Coppola

    June 8, 2026 · 15 min

    The Power of One Word: An Exclusive Conversation with Francis Ford Coppola  In this episode, one of the greatest filmmakers of all time explores how leaders can embrace reinvention, dismantle rigid hierarchies, and use the power of…

  • Barbie: The Reinvention of an Icon

    May 26, 2026 · 11 min

    In this episode of the WOBI Podcast, Lisa McKnight, former Chief Brand Officer at Mattel, reveals how Barbie confronted a major relevance crisis and reinvented itself for a new generation. Tune in to discover how purpose, consumer-centric…

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  • Case of Study: How NASA conquered space

    May 20, 2026 · 11 min

    In this episode of the WOBI Podcast, roboticist and former NASA engineer Ayanna Howard and Mars mission lead Adam Steltzner reveal how NASA turned curiosity into an organizational superpower. Tune in to discover how a culture of purposeful…

  • Leading with Resilience: An Exclusive Conversation with Seth Godin

    March 23, 2026 · 10 min

    What if the biggest risk today is playing it safe? In this episode of the WOBI Podcast, Seth Godin—one of the most influential voices in modern business thinking—explores what it really takes to navigate constant change, build resilient…

  • AI Beyond the Hype: A Conversation with Randi Zuckerberg

    February 8, 2026 · 10 min

    Ready to cut through the AI hype? In this episode of the WOBI Podcast, Randi Zuckerberg—one of the minds behind Facebook’s early success and a leading voice in technology, creativity, and leadership—reveals the questions you need to ask to…

  • Case of Success: SpaceX and the Power of the Geek Mindset

    February 1, 2026 · 10 min

    In this episode of the WOBI Podcast, MIT’s Andrew McAfee breaks down how SpaceX outpaced industry giants by mastering "The Geek Way." Tune in to discover how a mindset of ownership, evidence, and rapid iteration can transform your…

  • The Power of the Unpredictable: Leadership Lessons for Uncertain Times

    October 13, 2025 · 25 min

    Uncertainty can feel intimidating… but what if it’s actually the greatest source of opportunity? In this episode of the WOBI Podcast, we explore how disruption can become a catalyst for growth, how experimentation and bold action can turn…

  • Book Summary: Dare to Lead by Brené Brown

    September 8, 2025 · 26 min

    This episode distills the core insights from Brené Brown’s bestselling book Dare to Lead, exploring courage, vulnerability, and the real foundations of effective leadership. Packed with practical lessons, it’s a powerful and timely guide…

  • Case of Success: How McDonald’s Became a Cultural Icon

    July 21, 2025 · 8 min

    In this episode, we explore how McDonald’s went from fast-food giant to global cultural icon. By embracing its true identity and building meaningful communities, the brand turned customers into passionate fans. It’s a short and inspiring…

Full episode archive on Apple Podcasts →

About the show

Welcome to WOBI, your go-to for inspiration, bold ideas, and powerful conversations with the world’s most influential business minds. From leadership, talent management, and strategy, to innovation, technology, and other key topics shaping business today, each episode delivers essential insights to help leaders grow –both in and out of the office– and stay ahead in a changing world. Join the conversations shaping the future of business, and lead the change.