Education

Windshield Time

by Chris Elmore

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Notes on this show

From our lists

Episodes are short enough for the drive between jobs, and Chris Elmore uses them to help techs talk to customers and handle objections.

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Latest episodes

The Customer Communication Gap Technicians Miss

October 14, 2026 · 25 min

A service technician can explain a problem clearly and still have the customer understand something completely different. That's the customer communication gap Chris Elmore breaks down in this episode of Windshield Time. He demonstrates…
The Technician Trap That Stops Growth

September 30, 2026 · 27 min

For an experienced service tech, working alone can start to feel like proof you've made it. Nobody is shadowing you. Nobody is watching you minute to minute. You can handle the calls. That's also where you can start getting stagnant. In…
Why Customers Say No When Techs Are Right

September 16, 2026 · 35 min

Every tech has had this write-up. The outlet in his garage was cracked and gummed up. You told him it wasn't safe, because it wasn't. He said no. Here is why. He has never been shocked out there. It has never tripped on him. So what you…
Most Techs Ask the Wrong Questions

September 2, 2026 · 38 min

Every tech has had this call. You found the problem. You showed them the fix. They said no. So you blame the price. But the price wasn't the issue. You asked questions to get answers, and that's all you got. You never gave them a reason to…
How to Get Through a Long Day of Service Calls Without Burning Out

August 19, 2026 · 26 min

How do you get through a long day of service calls without burning out? Almost none of it is external. It's what's between your ears. Start with your morning ritual. A routine can be interrupted or thrown off. A ritual has enough meaning…

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The 3 Cs Every Technician Needs: Competence, Confidence, Control

August 5, 2026 · 26 min

Most customers object for two reasons: lack of trust and lack of value. Someone who doesn't seem to know what they're doing because they can't communicate well is less valuable. So Chris walks the 3 Cs... competence, confidence, and…
How to Stop "Too Expensive" From Killing the Sale

July 22, 2026 · 26 min

Your tech hears "too expensive," packs up, and rolls to the next call. Another lost ticket... and he'll tell you the customer was just a cheapskate. But he didn't diagnose anything. He guessed. In this episode of Windshield Time, Chris…
The 30 Minutes That Decide Every Service Call

July 8, 2026 · 28 min

A typical service call runs two hours. But only about 30 minutes of it is spent face to face with the customer, and that small window is where trust gets built and decisions get made. Most techs have never realized how little time they…
How to Get Customers on Your Side in the First 15 Minutes

June 24, 2026 · 34 min

A customer gets defensive the second you bring up money. It feels like it came out of nowhere. It didn't. You lost them the moment you walked up to the door and failed to set a single expectation. Chris Elmore breaks down setting and…
Stop Diagnosing the Complaint. Diagnose the System.

June 10, 2026 · 47 min

_*]:min-w-0 gap-3"> Most techs diagnose the one thing the customer called about, fix it, and leave. The best techs diagnose the whole system, because the thing they called about is never really on its own. That's the difference between a…
The Real Reason You're Losing Sales as a Technician (It's Not Your Skills)

May 27, 2026 · 40 min

You got 800 hours of technical training. You got 3 hours on customer service. You weren't trained for the moment a customer says "that's too expensive." That's why you freeze. Chris Elmore breaks down why handling objections is…
You're Losing Money Before You Knock on the Door (Here's Why)

May 13, 2026 · 40 min

You pull up to a house. You see the yard, the cars, the neighborhood. Before you knock on the door, you've already decided what this customer can afford. You don't know you're doing it. But it's costing you money. Chris Elmore walks…