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Unfiltered Media

by Justin Lebbon & Ian Whittaker
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Latest episodes

  • LLMs, media plans and creators: are brands walking into a trap?

    October 16, 2026 · 31 min

    Hotspex CEO Shane Skillen joins Justin Lebbon to unpack how LLMs are reshaping consumer buying, why strong brands can override AI recommendations, how AI quietly skews media plans toward digital, and whether creators threaten TV.

  • Barb's New CEO on Streamers, Google and the Future of JICs

    September 26, 2026 · 30 min

    Barb's new CEO Caroline Davey and partnerships head Luca Vannini give their first interview, laying out an ambitious roadmap to blend panel and streamer first-party data, move to second-level measurement, and rethink JIC relevance amid…

  • The DSP Squeeze and Nike's Doom Loop

    September 11, 2026 · 23 min

    Justin Lebbon and Ian Whittaker unpack two S&P demotions: Trade Desk's slide out of the S&P 500 as Amazon and Google squeeze the DSP market, and Nike's exit from the S&P 100 after a brand-eroding pivot to performance and DTC.

  • A Risk Too Far: Why UK Terrestrial TV Shouldn't Switch Off in 2034

    September 2, 2026 · 33 min

    Ian Whittaker unpacks his report "A Risk Too Far", arguing the UK's DTT switch-off should be pushed from 2034 to 2044 — on national resilience, household access, and the commercial hit to broadcasters. Justin Lebbon pushes back.

  • Meta in Court, Disney v. FCC and the Paramount/WBD Wrangling

    August 21, 2026 · 27 min

    Justin Lebbon and Ian Whittaker unpack the escalating collision of politics, tech and media law — from four state AGs suing Meta, to Disney suing the FCC, to the state AG challenge to the Paramount/WBD deal.

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About the show

A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon and Ian Whittaker.