Inside the Stack
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Latest episodes
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How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers
October 19, 2026 · 25 minAmazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.
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Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte
October 14, 2026 · 38 minAI is rapidly shaping how brands understand consumers, but what happens when you feed those models stale, fragmented data? On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Matt Tipperreiter, VP of Product…
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Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?
October 6, 2026 · 26 minAI can build a marketing mix model in days, not months. But can you trust what it tells you? In this episode of AdExchanger's Inside the Stack, Madan Bharadwaj, founder and CEO of M-Squared, explains why faster modeling makes human…
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Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
September 30, 2026 · 26 minSupply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries, but according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that's only…
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ChatGPT Ads Are Here. Now Comes the Hard Part.
August 7, 2026 · 32 minChatGPT has officially entered the advertising business. But launching ads is the easy part. In this episode of Inside the Stack, Mary Gabrielyan, Chief Strategy Officer at AI Digital, explains why measurement, attribution and…
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Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
June 22, 2026 · 26 minTatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace, including live sports and linear. Schonfeld…
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TV Ad Measurement Is Broken. Tatari Wants to Fix It.
December 24, 2025 · 27 minOn this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig…
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Beyond Keywords: Seedtag's Neuro-Contextual Play
December 19, 2025 · 30 minOn this episode of Inside the Stack, we sit down with Brian Gleason, CEO of Seedtag, to talk about the future of contextual advertising. We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment…
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Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell
December 3, 2025 · 34 minMost marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention? On this episode of Inside the Stack, Grocery TV CEO Marlow Nickell tells…
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Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic
October 3, 2025 · 28 minOn this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of…
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The Future of TV Advertising: Philip Inghelbrecht on Convergent TV and AI Innovation
September 25, 2025 · 40 minIn this episode of AdExchanger's Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger's Lynne d Johnson to discuss the future of convergent TV advertising. Learn how Tatari doubled revenue with the same…
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Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
July 9, 2025 · 16 minIn this episode of AdExchanger's Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail…

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