Inside the Stack

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Latest episodes

• Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?

  October 6, 2026 · 26 min

  AI can build a marketing mix model in days, not months. But can you trust what it tells you? In this episode of AdExchanger's Inside the Stack, Madan Bharadwaj, founder and CEO of M-Squared, explains why faster modeling makes human…

• Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

  September 30, 2026 · 26 min

  Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries, but according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that's only…

• ChatGPT Ads Are Here. Now Comes the Hard Part.

  August 7, 2026 · 32 min

  ChatGPT has officially entered the advertising business. But launching ads is the easy part.  In this episode of Inside the Stack, Mary Gabrielyan, Chief Strategy Officer at AI Digital, explains why measurement, attribution and…

• Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

  June 22, 2026 · 26 min

  Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace, including live sports and linear. Schonfeld…

• TV Ad Measurement Is Broken. Tatari Wants to Fix It.

  December 24, 2025 · 27 min

  On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig…

• Beyond Keywords: Seedtag's Neuro-Contextual Play

  December 19, 2025 · 30 min

  On this episode of Inside the Stack, we sit down with Brian Gleason, CEO of Seedtag, to talk about the future of contextual advertising. We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment…

• Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell

  December 3, 2025 · 34 min

  Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention? On this episode of Inside the Stack, Grocery TV CEO Marlow Nickell tells…

• Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic

  October 3, 2025 · 28 min

  On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of…