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Understanding IP Matters
by The Center For Intellectual Property Understanding
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Latest episodes
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The Meaning of IP Value Today
October 20, 2026 · 44 minSend us Fan Mail Some startups have filed 300 patents in every country in the world and still ended up in bankruptcy court, unable to sell a single one. Efrat Kasznik, president of Foresight Valuation Group and an IP management instructor…
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Bridging the Disconnect - IP Memes Matter
October 6, 2026 · 51 minSend us Fan Mail In Spider-Man 2002, newspaper editor J. Jonah Jameson shouts an iconic line: "Run down to the patent office, copyright the name "Green Goblin." I want a quarter every time someone says it." But here's the thing... that's…
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Patents, Power, and the Fight Between David and Goliath
September 22, 2026 · 38 minSend us Fan Mail America built its patent office before it had paved roads in its own capital, and that decision still shapes how invention works today. Bruce Berman is joined by Eric Hintz, an invention historian at the Smithsonian…
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A Leader in the $370B Character Licensing Boom
May 12, 2026 · 36 minSend us Fan Mail Character licensing is a $370 billion global industry — and most people have never heard of it. Bruce Berman sits down with David Born, CEO of Born Licensing and one of the world's leading experts in character and IP…
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How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact
March 31, 2026 · 46 minSend us Fan Mail Protecting intellectual property at a university should come before sharing it Ian McClure, Vice President of Research and Innovation at the University of Kentucky, makes the case that intellectual property isn't a barrier…
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Scaling IP Benefits: Tencent, the White House, and AI
March 3, 2026 · 47 minSend us Fan Mail Danny Marti has navigated IP from the Obama White House to the boardrooms of some of the world's most powerful companies. As President Obama's intellectual property enforcement coordinator — the so-called "IP czar" — Danny…
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Greenhouses for Innovation: Balancing Patent Rights and Public Good with Laura Peter
February 17, 2026 · 43 minSend us Fan Mail Laura Peters provides rare perspective to intellectual property awareness, having served as Deputy Director at the U.S. Patent and Trademark Office under Andre Iancu before becoming Executive Director of Research at UNC…
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AI and IP Law, A Cautious Embrace
February 3, 2026 · 41 minSend us Fan Mail Wayne Stacy brings a unique perspective from his role as executive director of Berkeley Center for Law and Technology. From his early days as a patent litigator to directing the Silicon Valley USPTO office and earning a…
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Capital Can Transform Invention Rights
January 14, 2026 · 47 minSend us Fan Mail Why do many businesses prefer lawsuits over licensing deals — and what does IP capital mean for innovation? Phil Hartstein, co-founder of Soryn IP Capital and former CEO of Finjan Holdings, shares insights from…
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3-D Chess: AI's Race for Market Share and IP Supremacy
December 10, 2025 · 45 minSend us Fan Mail Allison Gaul, senior counsel at BCG-X, an invention development and commercialization company, discusses the evolving AI landscape, where intellectual awareness meets real-world strategy. As both a former patent examiner…
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Man of 1000 Faces: The Renaissance Journey of Eric Bear
November 19, 2025 · 43 minSend us Fan Mail When creativity meets intellectual property, innovation has no boundaries. Eric Bear has licensed intellectual property to all major U.S. studios and Fortune 500 companies while maintaining a successful acting career. With…
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Copyright Piracy Costs America up to $71 Billion: Hollywood Producer Ruth Vitale Speaks Out
November 5, 2025 · 40 minSend us Fan Mail Ruth Vitale, Oscar-winning producer and CEO of Creative Future, reveals the devastating impact of copyright piracy on America's entertainment workforce. Piracy costs the economy up to $71 billion annually and threatens…
About the show
‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org