Trial Lawyer Prep
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Latest episodes
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Structuring Your Story and Your Case for the Jury's Brain [Ep 177]
October 21, 2026 · 16 minYou've learned about the impacts of attention deficits and cognitive friction on juries, now, how do you structure your presentation so that jurors can follow it? In part two of our series on working memory and case presentation, we focus…
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Why Jurors Stop Listening Even IF You Grab their Attention [Ep 176]
October 7, 2026 · 14 minWhy do jurors lose track of a trial presentation even when the evidence is strong? In part one of this two-part series, we look at how attention deficits, mental fatigue, and working memory shape what jurors can absorb. We find practical…
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How to Get Better Feedback From Your Focus Groups [Ep 175]
September 23, 2026 · 19 minMake your next focus group actually reveal the weaknesses, blind spots, and sticky points in your case, before the defense does! Long, compound questions will kill the conversation. Keep the flow moving with shorter prompts. Silence is…
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Focus Groups Before Discovery: Vishal Shah on Case Development Strategy [Ep 174]
September 9, 2026 · 41 minHow does a small law firm evaluate whether to conduct a focus group? The expense, the planning and organization, the time it takes: the stakes feel higher when you have a more nimble organization. Vishal Shah is a plaintiff-side…
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Trial Prep Under Pressure: 3 Days to a $3.4M Verdict [Ep 173]
August 26, 2026 · 19 minPerhaps a short trial can be better? When you had planned for a five day trial, and then the first morning in the courtroom, the judge announces that the case will be completed in three days. Hard stop. No exceptions. Is it a scramble…
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Identify a Judge's Trial Persona Before you Walk into the Courtroom [Ep 172]
August 12, 2026 · 18 minJudge rules can make or break your trial, and most lawyers are looking at the wrong document first. If you are headed to trial, this episode shows why the judge's trial rules, schedule, and persona matter more than simply memorizing jury…
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AI During Trial: Jury & Verdict. Part Two with Michelle Gessner [Ep 171]
July 29, 2026 · 28 minIn our last episode, we learned about Michelle Gessner's recent trial in North Carolina, where she was forced to pivot from a regular audio/video presentation, using modern technology, to a courtroom with no microphones, no TVs, no…
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AI for Winning Courtroom Visuals: Case Study with Michelle Gessner [Ep 170]
July 15, 2026 · 27 minMy guest today, Michelle Gessner, joined the podcast back in December of 2024, where we discussed her $21 million verdict against Wells Fargo. Today she's back with the story of a recent verdict success in North Carolina, which suddenly…
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Juror Attention Spans: The Science Every Trial Lawyer Needs to Know [Ep 169]
July 1, 2026 · 10 minWhat if our assumptions about modern attention spans aren't accurate? We are all used to hearing that people have much, much shorter attention spans these days, thanks to social media, clickbait, algorithms, and a constant barrage of…
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Using Case Framing in Discovery with Tony Edwards [Ep 168]
June 17, 2026 · 32 minFor an effective discovery, case framing should start as early as possible. But be ready to pivot! Don't let the other side get the jump on you in framing a case, and put you in catch-up mode from the start. You need to start framing a…
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Trial Strategy in Action: Timelines, Sequencing, and What Wins [Ep 167]
June 3, 2026 · 16 minThere is a crucial difference between timelines and sequences, and if you want jurors to see your case as plainly as you see it, you need to pay close attention. Today we explore not just how timelines help jurors understand the case…
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Depo Clips or Live Witness: The Call That Won the Case [Ep 166]
May 20, 2026 · 12 minFive days before trial, a team chose to play defense witness deposition clips, instead of calling the witnesses live. Instinct tells us, training tells us: do it live. Live is better. Live is more persuasive. Live is much more catchy for…

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