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Trade Tales

by Business of Home, Kaitlin Petersen
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Latest episodes

  • How Hattie Sparks Collins regained creative control of her firm

    October 7, 2026 · 1 hr 6 min

    Hattie Sparks Collins found herself in a situation every new business owner dreams of: a period of rapid growth almost immediately after launching her firm. As she scaled up, however, she felt herself losing control of the firm’s…

  • Ask Us Anything: Live with Evan Millard, Melissa Oholendt and Audrey Scheck

    September 30, 2026 · 1 hr 14 min

    In a live edition of the show—recorded at the Four Hands flagship in Austin, Texas—designers Evan Millard, Melissa Oholendt and Audrey Scheck share advice on attracting more qualified leads, investing in photography, understanding profit…

  • Jay Jeffers on protecting your firm from a pipeline in flux

    September 23, 2026 · 1 hr 6 min

    Jay Jeffers has never been afraid of chasing his creative ambitions, venturing into retail and hospitality and embracing the risks that come with it. More than two decades into his firm, he’s reflecting on what it takes to build a business…

  • Ask Us Anything: Dan Rak on improving your profit margins

    September 16, 2026 · 48 min

    Dan Rak, whose eponymous firm has offices in Chicago and Southwest Florida, answers a question from a designer who is ready to revamp her firm’s finances. Rak offers advice on why the right sourcing strategy is crucial to improving profit…

  • Ali Faulkner on building a team that’s passionate about the client experience

    September 9, 2026 · 1 hr 16 min

    Ali Faulkner’s first career in high-end hospitality has played a crucial role in shaping the firm she leads today—one in which everything from her firm’s back-end operations, to hiring and onboarding are crafted around delivering an ideal…

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  • Ask Us Anything: How Shaun Crha presents product pricing to clients

    September 2, 2026 · 54 min

    In this episode, interior designer Shaun Crha of Long Beach, California–based firm Wrenstead Interiors answers a question from a designer whose clients want to know exactly what she’s paying for product. Crha jumps in with advice on using…

  • How Kelly Finley is building a firm that brings her joy

    August 26, 2026 · 1 hr 2 min

    Kelly Finley set out to create her ideal firm—and then, after bringing that vision to life, realized a large staff and juggling tons of projects wasn’t all she’d hoped it would be. Moving forward, she decided to go back to…

  • Ask Us Anything: Erica Vassalotti’s guide to photo rights

    August 19, 2026 · 49 min

    In this episode, interior designer Erica Vassalotti of Philadelphia-based design firm Bergman Vass answers a question from a designer who wants to make sure she’s maximizing her investment if she’s spending big on photography. Vass jumps…

  • Why Molly Torres Portnof hands every prospective client an investment guide

    August 12, 2026 · 60 min

    Molly Torres Portnof keeps her firm’s inner circle small—which means that each person in her orbit, carefully chosen, has an outsize influence on her success. She brings the same intentionality to the clients she works with, thanks to a…

  • Ask Us Anything: Tina Ramchandani on attracting your ideal client

    August 5, 2026 · 39 min

    In this episode, New York-based interior designer Tina Ramchandani answers a question from a  designer whose firm is attracting plenty of potential clients—just not the ones she wants in her pipeline. Ramchandani jumps in with advice on…

  • Erica McLain on bridging the gap between science and design

    July 29, 2026 · 58 min

    Erica McLain has been continuously guided by a fierce drive and curiosity—qualities that propelled her to Stanford, the Olympics, and tech companies like Facebook and Google. Now, she’s combining those strengths to blaze a new trail in the…

  • Ask Us Anything: Dane Austin on taking design presentations to the next level [Rebroadcast]

    July 22, 2026 · 48 min

    Boston designer Dane Austin joins the show to answer a question from a fellow designer who knows the basics when it comes to presenting design ideas, and is now looking for advice on how to take her strategy a step further, ultimately…

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About the show

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.