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This Week In Media Measurement

by Paperboy.fm
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Latest episodes

  • What Do Media Metrics Miss? Plus: Short-Form Video KPIs

    October 21, 2026 · 12 min

    Media impact looks different when Kompas email clicks, short-form video bandwidth, gambling ad exposure, and platform-shaped reviews are measured beyond surface counts. Covers 2026-10-14 to 2026-10-21; 5 free papers from 40 selected…

  • Can PIE and legal imprints move measurement beyond platform proxies?

    October 14, 2026 · 11 min

    New work pairs campaign-level incrementality prediction with web identity infrastructure, while essays on engagement metrics warn that platform-defined numbers can transfer value away from firms. Covers 2026-10-07 to 2026-10-14; 5 free…

  • Do Ratings Change Enjoyment? Plus: Engagement-Driven News

    October 8, 2026 · 11 min

    New work on ratings, Facebook news engagement, and AI-generated marketing points to media measurement as an intervention, not just a scoreboard. Covers 2026-09-30 to 2026-10-07; 5 free papers from 40 selected papers. This Week in Media…

  • Are Engagement Metrics Noisy? Plus: Visual Motion and Short-Form Video

    October 1, 2026 · 12 min

    New papers on short-form recommendation, children’s video motion, and algorithmic feeds show how clean-looking engagement numbers can hide measurement artifacts. Covers 2026-09-23 to 2026-09-30; 5 free papers from 40 selected…

  • Do Likes Predict Fan Spending? Plus: Algorithmic Stratification

    September 23, 2026 · 11 min

    This week follows the gap between easy media metrics and harder outcomes, from Saudi Pro League fan spending to biased recommendation pipelines and ad measurement limits. Covers 2026-09-16 to 2026-09-23; 5 free papers from 40 selected…

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  • Are Instagram Giveaways Gaming Metrics? Plus: Fan Tokens to GTV

    September 18, 2026 · 10 min

    New work links football fan-token engagement to transaction value while warning that Instagram giveaways and automated news labels can reshape what media teams think they measured. Covers 2026-09-09 to 2026-09-16; 5 free papers from 40…

  • Can MQI replace EMV? Plus: LLMs predicting reactions

    September 10, 2026 · 11 min

    This week, media measurement shifts from loose EMV and dashboard proxies toward explicit models of mention quality, algorithmic prediction, rumor visibility, and playback experience. Covers 2026-09-02 to 2026-09-09; 5 free papers from 40…

  • 96% Undisclosed Sponsored Tweets + Opaque Popularity Metrics

    September 3, 2026 · 11 min

    From 100 million tweets to Chinese video-platform popularity metrics, this episode follows how measurement breaks when disclosure, data access, and algorithms stay opaque. Covers 2026-08-26 to 2026-09-02; 5 free papers from 40 selected…

  • Federated attribution + Twi-XL: Can cross-media signals stay private?

    August 19, 2026 · 12 min

    Federated social marketing attribution and the Dutch Twi-XL infrastructure frame a week focused on private, comparable cross-media signals and credibility beyond clicks. Covers 2026-08-12 to 2026-08-19; 5 free papers from 40 selected…

  • Does Twitter attention become donations? Plus: trust in AI news

    August 13, 2026 · 10 min

    Media measurement looks less settled when likes become donations, livestream cues move sales, and audiences judge AI-generated search results against AI-labeled news. Covers 2026-08-05 to 2026-08-12; 5 free papers from 40 selected…

  • LLM coders + Australian Internet Observatory: trust beyond clicks

    August 5, 2026 · 12 min

    As qualified items dropped to 124 while query hits rose to 3,947, the strongest thread was whether media metrics can prove validity across platforms, algorithms, and audience journeys. Covers 2026-07-29 to 2026-08-05; 5 free papers from…

  • Can Weibo and Hazard Maps Move Beyond Clicks? Plus: Sales Signals

    August 3, 2026 · 12 min

    This week shifts from likes and reposts to whether media metrics can prove reliability, usefulness, audience fit, and downstream consequences. Covers 2026-07-22 to 2026-07-29; 5 free papers from 40 selected papers. This Week in Media…

Full episode archive on Apple Podcasts →

About the show

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe