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The University Comms Podcast

by Gareth Hughes

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Latest episodes

Building An Internal Comms Network That Actually Works

June 18, 2026 · 23 min

Beth Lloyd and Sara West are Internal Communications Managers at Imperial College London, where they run a staff communications network of 400 people across 11 campuses. In this episode we talk about how they built it, how they've used it…
3,000 Students Joined This Uni Discord in 3 Weeks

March 31, 2026 · 28 min

In this episode, I’m joined by Emma Kelly, Communications and Marketing Officer in The University of Manchester's accommodation, to talk about she used Discord to rethink student induction. Faced with low engagement on Facebook, rising…
The Spotify Paradox: Why Universities Are Still Organising Like Blockbuster Video

January 12, 2026 · 23 min

In this episode, Gareth Hughes is joined by digital experience and AI consultant Tom Noble-Sabokbar to explore why so many university websites still feel like Blockbuster in an age of Spotify. They discuss how universities continue to…
University Comms Predictions for 2026

December 2, 2025 · 29 min

Universities are heading into a year of major shifts in communications. Gareth and Josh Patmore break down the three trends that will shape 2026: the rise of university owned video formats, how attention fragmentation is changing audience…
How AI Is (And Isn't) Changing The Way Prospective Students Apply For University

November 5, 2025 · 21 min

Students are using AI tools like ChatGPT to decide where to study, compare universities, and check entry requirements - often before they ever reach your website. Flo Vincent from the University of Edinburgh shares what she’s learned from…

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Rebuilding Trust Between Students and Leaders

September 28, 2025 · 36 min

What happens when a Vice Chancellor sits down with students to tackle their toughest questions - on camera? In this episode of The University Comms Podcast, Gareth Hughes speaks to Jules Maclachlan, who has led a step change in leadership…
Why Psychology Is The Secret to Better University Comms

August 11, 2025 · 27 min

Host Gareth Hughes talks with Michelle McMahon from the University of Limerick’s marketing team about using psychology to make communications pop. Learn how Limerick taps into ideas like emotional connection and the exposure effect to…
Positive Masculinity - How Do Universities Talk About It?

July 7, 2025 · 36 min

In this episode of The University Comms Podcast, Gareth Hughes speaks with Siobhan Stayt and Jas Whiting about a campaign at UWE Bristol that promotes positive masculinity. They discuss the complexities of defining masculinity, the…

Full episode archive on Apple Podcasts →

About the show

A podcast about the stories, strategy and occasional chaos behind how universities communicate. The University Comms Podcast takes you inside the real work of higher education communications – from student campaigns and staff engagement to media relations, internal messaging, and crisis response. Hosted by UK higher ed comms nerd Gareth Hughes, each episode features comms teams who are doing the job - talking honestly about what worked, what didn’t, and what we’re all still figuring out. For higher education communications professionals, marketers, media teams and anyone trying to keep up.