The Storytelling Lab
Today: #76 in Arts, New Zealand on our combined chart.
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Latest episodes
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The Secret to Finishing The Story You Start with Kim Krizan
September 30, 2026 · 57 min"You've got to manage both sides. You're the captain of the ship. You let the playful side talk and then you get it organized and manage it. People are dominant on one side or the other, and either side can be very bad if you go to the…
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The Three Question Ad Audit Every Brand Needs to Run Right Now
September 9, 2026 · 18 min"Advertising is the loudest, most publicly visible, and highest-stakes storytelling that your brand will do. And one misaligned ad can destroy and erode years of trust that you have built." — Rain Bennett ORDER The Chief Storytelling…
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How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White
August 28, 2026 · 57 min"Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye…
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Why the Stories We Dismiss Are Often the Ones We Need Most with Leslie Zemeckis and Sara Divello
August 14, 2026 · 45 min"You do the story that you want to do because you believe in it and it will find an audience. You have to be passionate about something and not try and hop off what's already out there. You have to absolutely 1000% have a vision." — Leslie…
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The Complete Creator Framework Every Storyteller Needs with Anubhav Srivastava
July 8, 2026 · 54 min"The best of the writers know structures are important. And then they forget that they've been intuitively following a structure and tell the world you don't need structure. The rest of the people think they don't need structure and…
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How to Build Narrative Architecture Before AI Builds It for You with Michael Margolis
June 18, 2026 · 1 hr 16 min"A narrative lives or dies on the conviction of the most senior authorized leaders of the organizational system. The story is the strategy. A company without a story is usually a company without a strategy." — Michael Margolis | Storied…
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The Content Cascade Strategy Every Brand Needs Right Now
June 12, 2026 · 21 minPre-Order The Chief Storytelling Officer HERE: https://amzn.to/4eihvql "Commercials interrupt people. Shows invite them into the story world. That is the difference between traditional marketing and storytelling." — Rain Bennett Your…
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Steven Pressfield Was 52 (!) Before His First Novel Sold
June 4, 2026 · 41 min"A good day is when the flow starts to happen and you kind of lose yourself in it. But you cannot count on those days. So I'm a real believer in grinding — just get in there and take what the defense will give you." — Steven…
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Why Most Writers Build Characters Completely Wrong with Steven Pressfield
May 28, 2026 · 35 min"Sometimes you write a character that asserts himself—something you didn't plan. It's like he wanted to come back, and he brought his own story with him. It was kind of my job as a writer to ask myself what that story was." — Steven…
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Why Storytellers Are More Valuable in the Age of AI with Joe Lazer
May 14, 2026 · 54 min"AI was going to get better at technical skills like coding and data analysis much faster than storytelling, because it's much easier to objectively define what is correct code. With storytelling, it's much more ephemeral. AI researchers…
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Your Audience's Senses Are Craving This Storytelling Technique with Charlie Melcher
May 7, 2026 · 1 hr 5 min"A living story is immersive, embodied, agentic, responsive, and social. It's stories that we get to be in and experience and live — as opposed to dead stories." —Charlie Melcher Charlie Melcher has been on the cutting edge of storytelling…
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How a Narrative Operating System Solves the Product Problem That Kills Every Brand
April 30, 2026 · 25 min"Your product is not the features, the specs, it's not what you ship. The product is the experience, the transformation that your customer goes through. It's the change in their lives. That's what you're selling." — Rain Bennett You can…

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