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The Science of Creativity
by Keith Sawyer
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Latest episodes
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The Biggest Lessons About Creativity (Season 1 Finale)
April 28, 2026 · 13 minThis episode is the Season 1 finale of The Science of Creativity. Over the past year, I've released 52 episodes exploring the science of creativity through conversations with leading researchers, educators, artists, and performers, along…
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Group Flow: Why Creativity Doesn't Happen Alone
April 21, 2026 · 12 minWatch the full YouTube video here: https://youtu.be/6VjbEBUkIFY Flow is often described as a deeply personal experience—a state of focus, immersion, and peak performance that happens inside an individual mind. But some of the most…
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Flow: The Most Misunderstood Idea in Psychology
April 14, 2026 · 11 minFlow is one of the most influential ideas in modern psychology—and also one of the most misunderstood. Watch the video version on YouTube: https://youtu.be/2Zvcnl0Yi94 In this episode, I explain the core ideas from Flow: The Psychology…
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Unlocking Creativity: The Power of Social Context
April 7, 2026 · 1 hr 5 minWatch this episode on YouTube: https://youtu.be/pLLZZ2EhLaw In this episode of The Science of Creativity, Keith Sawyer sits down with Teresa Amabile, one of the world's most influential creativity researchers, to explore a deceptively…
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The Art of Creative Process
March 24, 2026 · 51 minWatch the full video: https://youtu.be/X_zhPu3xCd4 In this episode of The Science of Creativity, Keith Sawyer speaks with psychologist and artist Aaron Kozbelt about what really drives creative achievement. Challenging the idea that…
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Creating Your Own Luck: The Power of Serendipity to Drive Creativity
March 10, 2026 · 49 minLuck seems random and unpredictable, but Tina Seelig's message is that luck is something you can control and improve. And when you improve your luck, it will increase your creative potential. In this episode, we talk about Seelig's new…
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Creativity Happens Backstage: Enhancing Creativity Through Collaboration, Constraints, and AI
February 24, 2026 · 58 minHow can you succeed creatively in an age of generative artificial intelligence? In this episode of The Science of Creativity, Keith Sawyer speaks with creativity keynote speaker and author James Taylor about his new book SuperCreativity…
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John Kounios: The Neuroscience of Creativity
February 10, 2026 · 58 minIn this episode of The Science of Creativity, Dr. Keith Sawyer interviews cognitive neuroscientist Dr. John Kounios, one of the world's leading researchers on insight, the "aha moment," and the neuroscience of creativity. Kounios—coauthor…
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Inside the Creative Brain: How Your Mind Changes When You Create
January 27, 2026 · 44 minIn this episode, Keith Sawyer speaks with cognitive scientist Liane Gabora. Her work spans creativity research, artificial intelligence, cultural evolution, and complex systems. Dr. Gabora has spent decades developing computational and…
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Exploring the Essence of Creativity in Science and Art: A Conversation with Arthur Miller
January 13, 2026 · 52 minIn this conversation, Professor Arthur I. Miller discusses artificial intelligence and creativity, including his book The Artist in the Machine. We discuss the essence of creativity, exploring its interdisciplinary nature and the…
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The True Story of New Year's Resolutions: Babylon, Ancient Rome, Benjamin Franklin, and the Science of Resolutions that Work
December 30, 2025 · 20 minEvery January, millions of people make New Year's resolutions—and just as many abandon them weeks later. But where did this ritual come from? In this episode, Dr. Keith Sawyer traces the surprising 4,000-year history of New Year's…
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Inventing the iPhone: Myths, Mistakes, and Group Genius
December 16, 2025 · 18 minYou've heard about Steve Jobs, the Wizard of Cupertino. They say he invented the iPhone. Some people called him the iGod. But the iPhone was not created by a single genius, not Jobs and not anyone else. The real story is more surprising…
About the show
Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You'll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).