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Science

The Science of Creativity

by Keith Sawyer
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About the show

Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You'll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential. In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).

Latest episodes

  • The Biggest Lessons About Creativity (Season 1 Finale)

    April 28, 2026 · 13 min

    This episode is the Season 1 finale of The Science of Creativity. Over the past year, I've released 52 episodes exploring the science of creativity through conversations with leading researchers, educators, artists, and performers, along…

  • Group Flow: Why Creativity Doesn't Happen Alone

    April 21, 2026 · 12 min

    Watch the full YouTube video here: https://youtu.be/6VjbEBUkIFY  Flow is often described as a deeply personal experience—a state of focus, immersion, and peak performance that happens inside an individual mind. But some of the most…

  • Flow: The Most Misunderstood Idea in Psychology

    April 14, 2026 · 11 min

    Flow is one of the most influential ideas in modern psychology—and also one of the most misunderstood. Watch the video version on YouTube: https://youtu.be/2Zvcnl0Yi94 In this episode, I explain the core ideas from Flow: The Psychology…

  • Unlocking Creativity: The Power of Social Context

    April 7, 2026 · 1 hr 5 min

    Watch this episode on YouTube: https://youtu.be/pLLZZ2EhLaw In this episode of The Science of Creativity, Keith Sawyer sits down with Teresa Amabile, one of the world's most influential creativity researchers, to explore a deceptively…

  • The Art of Creative Process

    March 24, 2026 · 51 min

    Watch the full video: https://youtu.be/X_zhPu3xCd4 In this episode of The Science of Creativity, Keith Sawyer speaks with psychologist and artist Aaron Kozbelt about what really drives creative achievement. Challenging the idea that…

  • Creating Your Own Luck: The Power of Serendipity to Drive Creativity

    March 10, 2026 · 49 min

    Luck seems random and unpredictable, but Tina Seelig's message is that luck is something you can control and improve. And when you improve your luck, it will increase your creative potential. In this episode, we talk about Seelig's new…

  • Creativity Happens Backstage: Enhancing Creativity Through Collaboration, Constraints, and AI

    February 24, 2026 · 58 min

    How can you succeed creatively in an age of generative artificial intelligence? In this episode of The Science of Creativity, Keith Sawyer speaks with creativity keynote speaker and author James Taylor about his new book SuperCreativity…

  • John Kounios: The Neuroscience of Creativity

    February 10, 2026 · 58 min

    In this episode of The Science of Creativity, Dr. Keith Sawyer interviews cognitive neuroscientist Dr. John Kounios, one of the world's leading researchers on insight, the "aha moment," and the neuroscience of creativity. Kounios—coauthor…