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The Legal Edge: Marketing Smarter for Law Firms

by The Legal Edge

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Latest episodes

  • The Zero Ad Law Firm with Rachel Okun

    October 15, 2026 · 36 min

    Most personal injury firms are the biggest spenders in the legal marketing world. Rachel Okun built hers the opposite way. As founder of Okun Law in Maine, she grew a profitable practice with no paid ads, no elaborate website, and no…

  • The Human Firewall with Matt Perry

    October 1, 2026 · 57 min

    Most law firms put their security budget into hardware. Matt Perry, IT and information security specialist at the Masters Law Firm in Charleston, West Virginia, says nearly every breach starts with a person, and that education will protect…

  • The Best-Kept Secret on AI in Law with Kimberly Russell

    September 17, 2026 · 44 min

    Most attorneys treat AI like a vendor problem. They wait for someone to sell them the perfect tool, or they avoid it entirely out of fear of sanctions. Kimberly Russell did neither. Kimberly is the founder and lead counsel at the Russell…

  • A Niche Without a Niche: How Carey Beyer Turned Dog Bite Law Into a Career-Defining Reputation

    September 3, 2026 · 47 min

    Carey Beyer is a partner at O'Connor and Partners, a New York personal injury firm built around car accidents, construction and worksite injuries, medical malpractice, nursing home abuse, and product liability. He is also an accomplished…

  • Why the Best Plaintiff's Attorneys Start on the Defense Side

    August 20, 2026 · 50 min

    Stolle Voigt was never supposed to be a lawyer. She grew up quiet, horse-obsessed, and far from any courtroom, until a cancer diagnosis at eighteen put her family in the middle of an insurance fight they didn't know how to win. The…

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  • From the Pool to the Courtroom: How Abby Chin Leads Cooper Elliott

    August 6, 2026 · 38 min

    Most attorneys spend years waiting to be handed leadership. Abby Chin built it from scratch while still in her early career. As co-managing partner of Cooper Elliott, a 12-attorney plaintiff litigation firm in Columbus, Ohio, Abby became…

  • Why Your Microphone Beats Your Billboard: Bob Byrne’s Honest Take on Podcasting

    July 23, 2026 · 41 min

    Most attorneys who say they want to start a podcast never do. Most who do start one quit before it matters. Bob Byrne is neither. Bob is the president and managing shareholder at Martin Wren in Charlottesville, Virginia, with more than 20…

  • How Jeff Hampton Built a YouTube Empire That Signs Cases

    July 9, 2026 · 48 min

    Most law firms shoot a few videos, get discouraged by low views, and quit. Jeff Hampton did the opposite. Starting in 2020 when he spotted a wide-open gap on YouTube, Jeff built a channel for Hampton Law Firm in Fort Worth, Texas that now…

  • Decoding Red Flags in Law Firms w. David Craig

    June 25, 2026 · 55 min

    When venture capital flooded the personal injury market and national firms started spending half a billion dollars a year on advertising, most small firm owners decided they couldn't compete. David Craig decided to do something different…

  • Scaling a Law Firm Without Losing Your Soul w. Charles Hatley

    March 12, 2026 · 44 min

    Most family law firms plateau at five attorneys—unable to scale without sacrificing quality, culture, or their sanity. Charles Hatley defied that ceiling. As CEO of Melone Hatley, he's grown a two-person operation into a 33-attorney…

  • How Diana Khan Built a Legal Empire Through Systems and Speaking

    February 12, 2026 · 56 min

    Most attorneys think scaling means hiring expensive associates and leasing bigger office space. Diana Khan, founder of DK Law Group in Maryland, proved that wrong by growing from 3 employees to 43 in just three and a half years—all while…

  • Building a Family Law Practice That Lasts w. Maggie Nowell

    January 29, 2026 · 49 min

    Family law is one of the most emotionally demanding and competitive practice areas in legal marketing. Maggie Nowell, family law attorney at the Nowell Law Firm in Spartanburg, South Carolina, has spent 14 years mastering it. After nearly…

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About the show

The Legal Edge is for law firm owners and legal marketers who are serious about building practices that grow. Hosted by Rob Rosasco, a legal marketing strategist with 20+ years in the field, the show delivers direct, practitioner-level conversations with attorneys, consultants, and operators doing the real work of client acquisition, intake, and firm-building. No theory. No fluff. Just the strategies and hard-won lessons that move cases and grow practices. Built for consumer-facing law firm owners who want peer-level intelligence they can actually act on.