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The GTM Playbook Podcast

by Mark Deacon
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Latest episodes

  • Why Most GTM Teams Are Doing It Wrong (And What Actually Works)

    June 9, 2026 · 59 min

    AI outbound expert Josh Fryszer on why most GTM teams are getting it wrong, how to find the right buyer at the right time with the right message, and the workflows actually driving pipeline in 2026.

  • How He Scaled to $400M ARR. And What He’s Building Next

    April 28, 2026 · 1 hr 7 min

    Zain Jaffer scaled Vungle to $400M+ revenue and a $780M exit to Blackstone, then stepped away into investing before jumping back into the founder seat. Now, he’s building Blazel, an AI-native platform helping founders turn personal brand…

  • Stripe's GTM Leader Reveals His Playbook Behind The Numbers

    March 24, 2026 · 1 hr 10 min

    Varun Bhandarkar is the Head of Startups, SMB, and Mid-Market across Southeast Asia at Stripe, one of the highest-valued private companies on the planet. Before Stripe, he spent six years at HubSpot, where he built and led the…

  • What High-Performing Teams Do Differently to Find and Hire Top Talent.

    February 10, 2026 · 1 hr 2 min

    Maddie Jones, founder of Talent X, has worked with founders and GTM leaders at fast-growing companies to fix one of the most underestimated growth problems: hiring the wrong people. With a background far outside traditional recruiting, she…

  • The Post-Sale Mistake That Locks in Churn Early

    January 19, 2026 · 57 min

    Daniel Zarick is the CEO and co-founder of Arrows and was the second product manager at Twilio. He has spent his career studying what happens after deals close and why most SaaS growth breaks down post-sale. In this conversation, Daniel…

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About the show

The GTM Playbook Podcast gives founders and go-to-market leaders a front-row seat to how today’s fastest-growing SaaS and AI companies scale. Each episode, host Mark Deacon sits down with founders and leaders scaling the next generation of SaaS and AI companies. Together, they unpack the actual playbooks—what’s working, what’s not, and the lessons that only come from being in the trenches.