Startups For the Rest of Us
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Latest episodes
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Episode 853 | How to Become the SaaS That AI Recommends
October 6, 2026 · 31 minHow do you get LLMs to actually recommend your SaaS? In this episode, Rob Walling talks with Ross Hudgens, founder of Siege Media and author of the new book Generative Engine Optimization, about how SaaS companies get recommended by…
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Episode 852 | Getting Big Name Customer Case Studies and More Listener Questions (with Ruben Gamez)
September 29, 2026 · 32 minShould you be worried that another founder will steal your idea if you ask them for advice? In this episode, Rob is joined by Ruben Gamez to answer four listener questions: whether reaching out to more advanced founders puts your idea at…
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Episode 851 | The Messy Middle of a SaaS Pivot
September 22, 2026 · 44 minHow do you pivot your SaaS when things aren’t working? This week Rob talks with Nathan Tyler, founder of BlinkMetrics, about the messy, uncertain process of finding product market fit in real time. Nathan walks through why his original…
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Episode 850 | How Not to Screw Up When Hiring Your first Developer and More Listener Questions (with Derrick Reimer)
September 15, 2026 · 51 minHow do you onboard a hire onto a codebase you built alone? In this episode, Derrick Reimer joins Rob to tackle four listener questions. They cover hiring and onboarding your first developer as a bootstrapped founder, then move into the…
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Episode 849 | Legal Threats, AI as Platform Risk, Building Confidence, and More Listener Questions (Rob Solo)
September 8, 2026 · 29 minEver gotten a vague cease and desist from a competitor and wondered if you actually did something wrong? This week I tackle four listener questions: how seriously to take competitor terms of service threats, whether AI is really a…
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Episode 848 | What Liquid Death Can Teach Us About B2B SaaS (Rob Solo)
September 1, 2026 · 23 minDoes validation still matter when AI has made building software almost free? In this solo episode, Rob breaks down the origin story of Liquid Death, the canned water company now valued at over a billion dollars, and pulls out the mental…
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Episode 847 | What Second Time Founders Do Differently, Pricing AI Agents, and More Listener Questions (Rob Solo)
August 25, 2026 · 29 minWould you spend a year on distribution for a product that doesn't exist yet? In this solo episode, Rob answers listener questions about how second and third-time founders think differently, from filtering a dozen good ideas down to one…
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Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo)
August 18, 2026 · 30 minIs your nervous system sabotaging your best decisions? In this episode, Rob mixes a solo adventure with listener questions. He answers a reader who asks why he still shows up to write, record, and build, then digs into regulating your…