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The FMCG Guys

by Dwyer Partners

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Latest episodes

360. Matteo Gori, Category President - Bakery and Grocery at Barilla: Lessons from Cucina Barilla, Volatile Food Categories, Failing Early

October 24, 2026 · 53 min

Matteo Gori is President of Bakery and Grocery at Barilla, leading brands such as Wasa and Mulino Bianco. In this episode, Matteo joins us to discuss why he believes in real conversations over sugarcoated ones, what a failed launch taught…
359. Andrew Lederman, VP of Global Digital Commerce at Mondelēz (live from Groceryshop Las Vegas): Marketing to AI agents, Why Digital Marketing is a Team Sport, Market Share as the North Star

October 21, 2026 · 45 min

Andrew Lederman is VP of Global Digital Commerce at Mondelēz, leading digital commerce for snacking brands such as Oreo, Cadbury and Toblerone. In this live recording from Groceryshop in Las Vegas, Andrew joins us to discuss why digital…
358. Natalia Ball, Chief Growth Officer - Pet Nutrition at Mars: Orchestrating Growth, The Evolving Needs of Pet Parents, Performance Marketing vs Brand Building, and Letting Go of Being the Expert

October 17, 2026 · 50 min

Natalia Ball is the Chief Growth Officer for Pet Nutrition at Mars, home to brands such as Pedigree, Whiskas and Royal Canin. She describes her role as the "orchestrator of growth", bringing together consumer insights, brand building…
357. Gawain Davies, Chief Commercial Officer at Euroleague Basketball (Live from Cannes): Sports Sponsorship, ROO vs ROI, Retail Activation

October 14, 2026 · 31 min

Gawain Davies is Chief Commercial Officer at Euroleague Basketball, overseeing brand partnerships, events, ticketing, merchandising and licensing for the elite professional basketball ecosystem in the EMEA region. That ecosystem spans 52…
356. Bas Vorsteveld, Area Managing Director - Northern Europe at Kenvue: What's Next in Consumer Healthcare, How to Stand out with Strict Regulations, Untapped Growth

October 10, 2026 · 48 min

Bas Vorsteveld is Area Managing Director for Northern Europe at Kenvue, the Consumer Health care company behind brands such as Johnson's, Aveeno, Listerine and Neutrogena. He leads the business across the region, ensuring that trusted…

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355. Sinem Kaynak, Head of Personal Care Breakthrough Innovation Group at Unilever: Real Needs vs. Fads, Nichification and Scale, Learning from Indie Brands

October 7, 2026 · 55 min

Sinem Kaynak is Head of the Personal Care Breakthrough Innovation Group at Unilever, where she leads mergers and acquisitions, incubates new brands and launches existing ones into adjacent categories. Her M&A work spans Unilever's…
354. Fez Ahmad, Head of Industry - CPG & Retail at Reddit: Humanity vs AI, Community, Brand Engagement

October 3, 2026 · 44 min

Fez Ahmad is Head of Industry for CPG & Retail at Reddit, working with some of the world's largest FMCG brands to help them tap into one of the internet's most influential communities. Reddit has become a place where millions of people go…
353. David Milner, Chairman at Crosta Mollica: Corporate to PE, Growing and Exiting, Choosing Winners, Premium Pizza, Leadership

September 30, 2026 · 46 min

David Milner is Chairman at premium pizza brand Crosta Mollica. This business, as announced last week, will soon be merged with European Pizza Group (Nestlé spin off, with brands like Buitoni), becoming the biggest player in the old…
352. Kaan Aykac, Director DTC and E-Commerce at Electrolux: Conversion, Premium Experiences, LLMs, App vs Web

September 26, 2026 · 46 min

Kaan Aykac is the Director DTC and E-Commerce Europe at appliances leader Electrolux, In this episode we explore what great DTC looks like in a high-consideration category, where the website is not just a sales channel, but the digital…
351. Marcin Bruś, Group Director of Advertising at Allegro: eCom in Poland and Central Europe, CMO Spend, Experimenting, Risk

September 23, 2026 · 51 min

Marcin Bruś is Group Director of Advertising at Allegro, one of Central Europe's leading e-commerce platforms and Poland's undisputed number one. With a career spanning P&G, Facebook, venture-backed businesses and now Allegro, he brings a…
350. Max Sinclair, CEO & Founder at Azoma: A big Announcement, Agentic, Rufus & Sparky, LLMs, Data, 5 Cs

September 19, 2026 · 53 min

Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma. AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this transformative wave has been the emergence of Agentic Commerce. This…
349. Simon Swan, Director of E-commerce Development at Karo Healthcare: eCommerce, Breaking Silos, Retail Media, Agentic, Digital Shelf

September 16, 2026 · 1 hr 2 min

Simon Swan is Director of E-commerce Development at Karo Healthcare, where he is helping reshape how digital commerce is understood and executed across markets and functions. In this episode, Simon joins Daniel and Christina to discuss why…

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About the show

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.