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The Download

by The Download
Business

Chart positions today · Mexico

Not on the Mexico charts we track today.

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Latest episodes

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  • The Ad Stack Land Grab: Murdoch's Vox Play, Sirius's Numbers, and the 44% Ad Load Nobody's Talking About

    September 1, 2026 · 15 min

    Three unrelated headlines turn out to be one story. This episode connects James Murdoch's Lupa Systems acquisition of New York Magazine and the Vox Media Podcast Network, SiriusXM's Q2 revenue report, and Audacy's new exclusive sales deal…

  • Netflix Wants Your Podcast, SXSW Wants Your Badge Money

    August 25, 2026 · 11 min

    This week on The Download, Reid Mercer follows the money behind four stories that look like culture headlines but read like balance-sheet decisions. The episode breaks down Martha Stewart's move to Netflix, Gary Neville's Disney+ pickup…

  • Ad Load Hits a Ceiling, Disney Buys the Pitch, and the NFL's AI Denial

    August 18, 2026 · 10 min

    This week on The Download, Reid Mercer follows the money behind podcasting's fast-moving headlines. He breaks down Magellan AI's Q2 numbers showing a record ad load and a 23% jump in podcast ad spend, then questions whether iHeart's…

  • Spotify Hands Listeners the Skip Button

    August 11, 2026 · 8 min

    This week on The Download, Reid Mercer breaks down Spotify's new Premium ad-skip test, iHeartMedia's licensing deal with Disney+ and Hulu, and a wave of high-profile podcast launches from Obama, Joe Budden, and Joe Rogan. He closes with a…

  • The Highest-Paid List, the Subscription Land Grab, and a $3B Video Ad Market

    August 4, 2026 · 12 min

    Reid Mercer breaks down the 2026 Forbes highest-paid podcasters list and argues the real story isn't the paycheck but who owns the audience. From Kelce's training-camp timing to Jay Shetty's nine-figure deal and Joe Budden's independent…

  • The Billion Dollar Measurement Bet, Podium's Debut, and Bartlett's Run at Rogan

    July 28, 2026 · 13 min

    On this episode of The Download, Reid Mercer follows four stories that all trace back to where money is moving in podcasting. He opens with Comscore's new transcript-intelligence integration across Spotify, Acast, Sirius, and Triton…

  • The Numbers Netflix Won't Show You

    July 21, 2026 · 10 min

    This week on The Download, Reid Mercer examines what the audio and podcasting industry is revealing through its actions rather than its talking points. The episode covers Netflix's carefully worded enthusiasm for video podcasts, the…

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About the show

The weekly intelligence briefing for podcast industry executives. From network strategy and M&A moves to ad tech innovations and monetization tactics, The Download delivers the insider analysis that shapes decisions at the highest levels of audio. Essential listening for leaders at major networks, ad platforms, and anyone building the future of podcasting.