The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers podcast artwork
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The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers

by Thomas Watkins

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Latest episodes

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  • The Power of Social Proof (Part 2): 18 Methods Across 5 Psychological Drivers

    December 1, 2025 · 30 min

    Send us Fan Mail  Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn.  Why does social proof work? And, what are some practical tips on how to…

  • The Power of Social Proof (Part 1)

    November 3, 2025 · 26 min

    Send us Fan Mail Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn.  Have you ever been in a crowd where no one clapped until one brave soul…

  • Align Before Design: The Psychology of Strategic Alignment (with Tamara Adlin)

    October 6, 2025 · 1 hr 2 min

    Send us Fan Mail Get episode summaries right in your inbox so you can easily reference, save, and apply what you learn:  thedesignpsychologist.substack.com Why do so many user personas fail in practice, and what can we do about it? Have…

  • Why Games Work: Emotional Arcs, Flow States, and Meaningful Play (with Jesse Schell)

    September 29, 2025 · 59 min

    Send us Fan Mail Why are games so deeply engaging? What psychological principles make game design such a powerful tool for shaping attention, emotion, and learning? Game design is not a niche skill. It's one of the most refined disciplines…

  • Advance Without Alienating: How MAYA Drives Adoption

    September 22, 2025 · 17 min

    Send us Fan Mail What is the sweet spot between new and familiar, and how do you design for it? Create products that feel groundbreaking and instantly intuitive by applying the psychology of the MAYA Principle. By unpacking how humans…

  • Frontstage, Backstage: How Service Design Really Works (with Marc Stickdorn)

    September 15, 2025 · 59 min

    Send us Fan Mail What’s the real impact of service design on customer experiences? In this episode of The Design Psychologist, host Thomas talks with service design expert Marc Stickdorn, PhD, author of "This is Service Design Doing,"…

  • The Peak-End Rule in Design: What We Take Away

    September 8, 2025 · 18 min

    Send us Fan Mail What shapes the memory of an experience, and how can designers use that insight to create better, more human-centered products? Design more memorable and emotionally resonant experiences by understanding how people…

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About the show

Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products.  We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed.   Tune in if you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful.