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The Campaign Strategist

by Pete Altman
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Latest episodes

  • Colin Delany: You Can Microtarget Yourself to Death

    October 6, 2026 · 1 hr 2 min

    Campaigns keep pouring money into broadcast TV while their voters are on YouTube, and targeting people too narrowly can backfire. Digital strategist Colin Delany has watched every new political technology arrive since the mid-1990s, and he…

  • Ritti Singh: A Door Knocker Is Not Hitting 250 People

    September 22, 2026 · 56 min

    Someone with 1,500 followers who reliably gets 250 people engaging is a person who can move 250 people — and a door knocker isn't reaching that many in an hour. Narrative strategist Ritti Singh explains how New York's tenant movement built…

  • Will Robinson: "Consultants are parasites"

    September 8, 2026 · 1 hr 4 min

    Will Robinson has made ads for Democrats for forty years. He opens this conversation by calling his own profession parasitic. We start with what artificial intelligence has done to political communication since late 2025. Voters searching…

  • "Trust Scales Through People Now" — Amanda Brink on Why the Old Organizing Toolkit Is Breaking

    August 11, 2026 · 45 min

    The tactics most campaigns were built on are quietly breaking, and the reason isn't messaging — it's trust. Host Pete Altman talks with Amanda Brink, executive director of The Empower Project, whose recent essay "The Rules of Engagement…

  • "Anything Else Is Just Busy Work" — Dana Johnson on Strategy, Solidarity, and What Comes After

    July 14, 2026 · 32 min

    "If you're not focused on democracy and holding the line there, anything else you're doing is just busy work." That's movement strategist Dana Johnson, and it's the spirit of this whole conversation — clear-eyed about the moment, and…

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  • Francesca Koe on Narrative vs. Messaging — and How Stories Shift Power

    June 16, 2026 · 49 min

    If you've ever used "narrative," "messaging," and "communication strategy" as if they meant the same thing, this episode sorts that out fast. Host Pete Altman sits down with Francesca Koe — a communications and advocacy strategist with…

  • Anna Aurilio on Child Poverty, Affordability & Political Power

    May 12, 2026 · 57 min

    Anna Aurilio joins The Campaign Strategist to talk about the intersection of advocacy, economic security, and political power. Drawing on nearly four decades of organizing experience — from environmental campaigns to leading federal…

  • Pete Maysmith, LCV President, on what it really takes to win right now

    April 7, 2026 · 52 min

    Pete Maysmith has been doing this work for over 30 years — from Rocky Flats protests in fifth grade to leading one of the country’s most powerful environmental electoral organizations. As President of the League of Conservation Voters, he…

  • Planning to Win with Kristen Grimm of Spitfire Strategies

    March 3, 2026 · 39 min

    Kristen Grimm, founder of Spitfire Strategies, joins Pete to discuss what it really takes to win advocacy campaigns in today’s fractured media environment. Drawing from her updated campaign planning guide, Planning to Win, Kristen explains…

  • Defying Fascism and Building Narrative Power with Dr. Jiggy Geronimo

    November 11, 2025 · 49 min

    In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions…

  • How Progressives Win in the Modern Media Age: Jenifer Ancona of Way to Win

    October 28, 2025 · 52 min

    In this episode of The Campaign Strategist, Pete talks with Jenifer Fernandez Ancona, Co-Founder and Chief Strategist at Way to Win, and co-host of Charting the Way Forward, about how progressives can thrive in a radically transformed…

  • Shilpi Chhotray on Media, Power, and Climate Justice

    October 14, 2025 · 39 min

    In this episode, Pete Altman talks with media strategist and Counter Stream Media founder Shilpi Chhotray, who makes a powerful case for rethinking how we build power for climate justice. Shilpi shares why she’s stepped back from the…

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About the show

Dive into the world of advocacy with The Campaign Strategist. Each episode features in-depth conversations with activists and experts who break down their approaches to planning, executing, and winning campaigns. Learn about the strategies that have shaped policies, changed minds, and mobilized communities. Perfect for anyone looking to amplify their impact and drive meaningful change.New episodes on the 1st and 3rd Tuesdays each month.