The Business Behind Everything
About the show
Latest episodes
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WeWork: How a $47 Billion Startup Collapsed Into Bankruptcy | Business Model Breakdown
October 4, 2026 · 1 hr 5 minWeWork became one of the most celebrated startups in the world by promising to reinvent the workplace. Its idea was simple: turn office space into a flexible, subscription-like service where freelancers, startups, and companies could…
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How Credit Cards Make Money: The Business Behind Every Swipe
October 2, 2026 · 1 hr 11 minHow does a bank make money when you use a credit card even if you pay your balance in full and never pay purchase interest? A $5 coffee may look like a simple transaction, but behind that tap is a massive financial ecosystem involving the…
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How Disney Built a $94 Billion Empire | The Business Model Behind the Magic
September 30, 2026 · 56 minHow did a company that started with a four-page contract and animated cartoons become a $94 billion global entertainment empire? In this episode of The Business Behind Everything, we take a deep dive into Disney’s business model and…
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Why Nokia Lost the Smartphone War | The Business Strategy Behind Its Collapse
September 28, 2026 · 59 minHow did Nokia go from dominating the mobile-phone industry to selling its Devices & Services business to Microsoft for €5.44 billion? The easy answer is: the iPhone. But the real story is much more complicated. In this episode of The…
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Why Facebook Paid $19 Billion for WhatsApp | The Business Strategy Behind the Deal
September 26, 2026 · 57 minWhy would Facebook pay approximately $19 billion for WhatsApp when the messaging company was generating only about $10.2 million in revenue in 2013 and was still reporting significant losses? The answer reveals one of the most fascinating…
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How Starbucks Turned Coffee Into a Global Business | The Business Model Behind the Brand
September 24, 2026 · 50 minWhat if Starbucks never really became a coffee company? In this episode of The Business Behind Everything, we take a deep dive into how Starbucks turned an ordinary product into a globally scalable business and why the coffee itself is…
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Why Airlines Overbook Flights | The Business Model Behind Airline Revenue Management
September 13, 2026 · 48 minWhy would an airline sell more reservations than there are seats on the aircraft? It sounds like a mistake but overbooking is actually a calculated business strategy built around one of aviation's biggest economic problems: an airline seat…
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How Google Makes Money From Free Search | The Business Model Behind Google’s $400B Empire
August 31, 2026 · 43 minWhat if the most valuable thing Google gives you for free is actually the foundation of a $400 billion business? Every day, billions of people use Google Search without paying a subscription, entrance fee, or per-search charge. Yet behind…