Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

by Melina Palmer

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Mexico · Business

#141

Pulse 6

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Date	Combined Rank	Apple Podcasts
Oct 10	#141	#122

About the show

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Latest episodes

Magic Words: Transforming Communication and Influence

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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor and expert on consumer behavior, Jonah shares his expertise on the…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, CEO of the Mindstate Group, to explore the intersection of artificial intelligence and behavioral economics. As AI becomes increasingly prevalent in…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Ron Johnson, author of Shop Different and the visionary behind the iconic Apple Store experience. Ron shares his journey from his early days in retail at Target to…
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September 16, 2026 · 51 min

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into the intriguing phenomenon of "quiet cracking," a term that captures…
The Art of Incentives: How to Send the Right Signals

September 10, 2026 · 54 min

In this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpected consequences. Uri, a behavioral economist and professor at UC…
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September 3, 2026 · 49 min

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to explore the critical factors behind AI adoption in organizations…
Strategies for Confident Communication

August 27, 2026 · 44 min

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Abrahams, author of Think Faster, Talk Smarter, to explore the art of spontaneous speaking and how to communicate effectively under pressure. With decades of…
AQ Unleashed: New Intelligence for a Changing World

August 20, 2026 · 47 min

In this episode of The Brainy Business podcast, Melina Palmer welcomes Liz Tran, author of the transformative book AQ: A New Kind of Intelligence for a World That's Always Changing. Liz, a leadership coach and founder of Inner Genius…