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Behavioral Grooves Podcast
Similar topics: behavioral and economics
Business
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
by Melina Palmer
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Latest episodes
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Embracing Failure: How Pre-Mortems Can Transform Decision Making
October 29, 2026 · 43 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Confer, author of the upcoming book The Upside of Downside Thinking. Matt, who serves as the Chief Strategy Officer at Abilitie, shares his insights on the concept…
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Celebrating 600 Episodes of The Brainy Business
October 22, 2026 · 46 minIn this milestone 600th episode of The Brainy Business podcast, Melina Palmer is thrilled to welcome the esteemed Cass Sunstein, a leading figure in behavioral economics and author of the thought-provoking book, The Price of Happiness…
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The Human Touch: Navigating AI's Role in Customer Service
October 15, 2026 · 51 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes back Richard Chataway, author of The Behavior Business, to discuss the intersection of AI and human behavior, particularly in the context of call centers and customer…
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Magic Words: Transforming Communication and Influence
October 8, 2026 · 29 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor and expert on consumer behavior, Jonah shares his expertise on the…
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Beyond Efficiency: Transforming AI into a Strategic Partner
October 1, 2026 · 52 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, CEO of the Mindstate Group, to explore the intersection of artificial intelligence and behavioral economics. As AI becomes increasingly prevalent in…
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From Target to Apple: Lessons in Retail Innovation
September 24, 2026 · 42 minIn this episode of The Brainy Business podcast, Melina Palmer is joined by Ron Johnson, author of Shop Different and the visionary behind the iconic Apple Store experience. Ron shares his journey from his early days in retail at Target to…
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Understanding Motivation and the Brain
September 16, 2026 · 51 minIn this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into the intriguing phenomenon of "quiet cracking," a term that captures…
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The Art of Incentives: How to Send the Right Signals
September 10, 2026 · 54 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpected consequences. Uri, a behavioral economist and professor at UC…
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Navigating AI Adoption through Behavioral Insights
September 3, 2026 · 49 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to explore the critical factors behind AI adoption in organizations…
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Strategies for Confident Communication
August 27, 2026 · 44 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Abrahams, author of Think Faster, Talk Smarter, to explore the art of spontaneous speaking and how to communicate effectively under pressure. With decades of…
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AQ Unleashed: New Intelligence for a Changing World
August 20, 2026 · 47 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Liz Tran, author of the transformative book AQ: A New Kind of Intelligence for a World That's Always Changing. Liz, a leadership coach and founder of Inner Genius…
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Unlocking the Secrets to a Happier Life
August 13, 2026 · 1 hr 4 minIn this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Cassie Holmes, author of Happier Hour, to discuss the intricate relationship between time and happiness. With the pressures of modern life, many individuals find…
About the show
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.