The Analytics Power Hour
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Latest episodes
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#308: AI Changes Everything! Analytical Fundamentals Still Apply!
October 13, 2026 · 1 hr 1 minHow do you know whether AI is actually making your organization better? Counting prompts, sessions, and token spend is easy. Figuring out whether any of that activity is driving business outcomes is...harder. Daniela Matinho, Marketing…
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#307: AI Does (and Does Not) Work for Data Storytelling
September 29, 2026 · 47 minThere's a version of this episode where AI replaces the data visualization expert entirely, and there's a version where it's useless without one. Neither is quite right, according to Cole Nussbaumer Knaflic of Storytelling with Data, who…
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#306: Decision Support Has Been the Point All Along
September 15, 2026 · 46 minBefore there was BI, there were "decision support systems." Somewhere along the way, we seem to have quietly dropped the "decision support" part and just kept the systems. Zohar Strinka, founder of Analytics Strategies and creator of the…
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#305: Personal Interest + Analytics Chops = Career?
September 1, 2026 · 1 hr 4 minStephen Follows has spent 15 years turning film-industry curiosity into a career — asking questions like how much movies really earn, why poster colors have shifted over decades, and whether old studio domains are still up for grabs. In…
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#304: I Can Haz AI?
August 18, 2026 · 1 hr 8 minEveryone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute, occasionally clever, sometimes a little cringe. And the Analytics Power Hour is no different! In…
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#303: Funnels Assume Progress. Barriers Recognize Reality.
August 4, 2026 · 1 hr 4 minTwenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into…
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#302: It Was a Dark and Stormy Insight...
July 21, 2026 · 1 hr 8 minHere's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked me to pull the campaign readout." But WHY—what difference will the…
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#301: It Turns Out Analysts Are Natural AI Crafters
July 7, 2026 · 1 hr 17 minThere's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at Microsoft to helping birth Power BI to now running P3…
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#300: Are Semantic Layers Really Necessary?
June 23, 2026 · 58 minIf you've ever poured months into building a semantic layer only to watch it become shelfware the moment the business pivoted, Jacob Matson has some thoughts. And a metaphor. Your data is a jungle—and a semantic layer is a highway. Great…
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#299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In.
June 9, 2026 · 1 hr 1 minThere are roughly a thousand ways to roll out a new analytics platform, a BI tool migration, or an AI initiative to your organization. Most of them involve a town hall, an email with a link to some training materials, and the quiet hope…
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#298: Listener Questions Answered Live from Marketing Analytics Summit!
May 26, 2026 · 52 minPicture this: four analytics professionals, one live audience, a bunch of submitted questions, and absolutely no filter when it comes to sharing their real thoughts about AI, stakeholder management, and the state of the industry. That's…
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#297: Durable Wisdom in an Age of AI Slop
May 12, 2026 · 1 hr 6 minWhat do colors, soup kitchens, and mountain climbing have in common? They're all part of the mental models that have shaped how we think about analytics, and they're exactly the kind of durable wisdom that matters more than ever in an age…

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