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The Analytics Power Hour

by Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

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Latest episodes

  • #308: AI Changes Everything! Analytical Fundamentals Still Apply!

    October 13, 2026 · 1 hr 1 min

    How do you know whether AI is actually making your organization better? Counting prompts, sessions, and token spend is easy. Figuring out whether any of that activity is driving business outcomes is...harder. Daniela Matinho, Marketing…

  • #307: AI Does (and Does Not) Work for Data Storytelling

    September 29, 2026 · 47 min

    There's a version of this episode where AI replaces the data visualization expert entirely, and there's a version where it's useless without one. Neither is quite right, according to Cole Nussbaumer Knaflic of Storytelling with Data, who…

  • #306: Decision Support Has Been the Point All Along

    September 15, 2026 · 46 min

    Before there was BI, there were "decision support systems." Somewhere along the way, we seem to have quietly dropped the "decision support" part and just kept the systems. Zohar Strinka, founder of Analytics Strategies and creator of the…

  • #305: Personal Interest + Analytics Chops = Career?

    September 1, 2026 · 1 hr 4 min

    Stephen Follows has spent 15 years turning film-industry curiosity into a career — asking questions like how much movies really earn, why poster colors have shifted over decades, and whether old studio domains are still up for grabs. In…

  • #304: I Can Haz AI?

    August 18, 2026 · 1 hr 8 min

    Everyone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute, occasionally clever, sometimes a little cringe. And the Analytics Power Hour is no different! In…

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  • #303: Funnels Assume Progress. Barriers Recognize Reality.

    August 4, 2026 · 1 hr 4 min

    Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into…

  • #302: It Was a Dark and Stormy Insight...

    July 21, 2026 · 1 hr 8 min

    Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked me to pull the campaign readout." But WHY—what difference will the…

  • #301: It Turns Out Analysts Are Natural AI Crafters

    July 7, 2026 · 1 hr 17 min

    There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at Microsoft to helping birth Power BI to now running P3…

  • #300: Are Semantic Layers Really Necessary?

    June 23, 2026 · 58 min

    If you've ever poured months into building a semantic layer only to watch it become shelfware the moment the business pivoted, Jacob Matson has some thoughts. And a metaphor. Your data is a jungle—and a semantic layer is a highway. Great…

  • #299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In.

    June 9, 2026 · 1 hr 1 min

    There are roughly a thousand ways to roll out a new analytics platform, a BI tool migration, or an AI initiative to your organization. Most of them involve a town hall, an email with a link to some training materials, and the quiet hope…

  • #298: Listener Questions Answered Live from Marketing Analytics Summit!

    May 26, 2026 · 52 min

    Picture this: four analytics professionals, one live audience, a bunch of submitted questions, and absolutely no filter when it comes to sharing their real thoughts about AI, stakeholder management, and the state of the industry. That's…

  • #297: Durable Wisdom in an Age of AI Slop

    May 12, 2026 · 1 hr 6 min

    What do colors, soup kitchens, and mountain climbing have in common? They're all part of the mental models that have shaped how we think about analytics, and they're exactly the kind of durable wisdom that matters more than ever in an age…

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About the show

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum with some combination of Michael, Moe, Tim, Val, and Julie - the goal is for listeners to enjoy listening to them share their thoughts and experiences and, hopefully, take away something to try at work the next day.