Business

That F*cking Marketing Podcast

by TFM Digital

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Latest episodes

Why 99% of Founders Fail at Personal Branding (And How to Fix It)

October 19, 2026 · 41 min

Want the playbook for overhauling your personal brand? Grab it here. What's the difference between a personal brand … and a performance lead personal brand? And with more content being produced than ever before do you and your brand need…
8 Million Australians Use Snapchat … And They’re not all Gen Z

October 12, 2026 · 44 min

Want the exact framework Snap Inc. uses to turn Snapchat into a high-converting attention engine? Grab The Snapchat Marketing Playbook here. Snapchat reaches around 90% of Australians aged 16–24, but its audience extends well beyond Gen…
YouTube, AI, and The New Rules of Video Buying with Google’s own Caroline Oates

October 7, 2026 · 53 min

Want the exact framework Google uses to turn YouTube into a high-converting sales engine? Grab The Modern Video Playbook here - https://tfm.marketing/podcast/youtube-ai-and-the-new-rules-of-video-buying-with-googles-own…
The Hidden Psychology Behind Great Advertising That Converts with Jonathan Rolley

September 30, 2026 · 51 min

Is your latest campaign actually working, or are your dashboards lying to you? In this episode, we chat with Jonathan Rolley, agency founder and media strategist with more than 10,000 ad evaluations behind him. Jonathan explains how…
From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis

September 23, 2026 · 52 min

What if discounting regularly was actually the secret to building a $200M+ hospitality empire? In this episode, I sit down with Pan Koutlakis, co-founder and CEO of EatClub, the tech platform powering dynamic pricing across thousands of…

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1 Billion+ Views. The Organic Strategy That Actually Generates Results

September 16, 2026 · 49 min

What happens when you throw out the traditional corporate hiring playbook and ask everyday people on the street what they earn? Get Ahead App founder Sam McNamara breaks down how a series of raw, unpolished street interviews went viral…
Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake

September 9, 2026 · 46 min

What happens when you trade doorstep sales and logistics for high-end fashion, luxury travel, and multi-figure brand deals? Former Franchisee of the Year turned full-time creator Shaun Birley joins the show to break down his journey from…
How Brands Waste Millions on Meta, Google and Bad Agency Retainers

September 2, 2026 · 30 min

If your ad reports look great but your business isn't actually growing, your digital budget is leaking cash. In this episode, we break down the most common digital ad spend traps, from hidden tagging glitches and aggressive AI settings to…
How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis

August 26, 2026 · 51 min

Are you throwing away your campaign budget on audio ads that everyone skips? In this episode, we sit down with audio integration expert Andy Procopis, a seasoned media strategist with years of experience navigating the high-stakes world…
How to Influence What AI Says About Your Brand with Jeremy Cabral

August 19, 2026 · 43 min

You can go from unranked to the first page of Google in one day now … if you use AI properly. But this is like the golden days of search, the tactics available now probably won’t last forever and there is a limited window where you can…
Building a $600M Empire, Creating Demand & The Future of D2C Marketing with Simon Beard

August 12, 2026 · 1 hr 1 min

How do you go from sweating bullets in a market tin shed ready to quit, to handing Justin Bieber $10,000 cash and building a $600M+ street style retail empire? In this episode, Culture Kings founder Simon Beard tells us how he built…
Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder

August 5, 2026 · 58 min

Every brand wants to talk to young Australians … Almost none of them have asked one. Sam Koslowski co-founded The Daily Aus at 22 with Zara Seidler. It's now the most read independent news source in Australia, and for 70% of its audience…

Full episode archive on Apple Podcasts →

About the show

Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/