Tenacity with Sonia C. podcast artwork
Business

Tenacity with Sonia C.

by Sonia Couto
EntrepreneurshipBusinessManagement

Today: #152 in Business on our combined chart.

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Ranking history

Position on the Business combined chart over the last 30 days. Toggle platforms to compare their positions. Lower rank numbers are better; #1 is at the top.

#1#50#100#150#200Chart rankOct 4Oct 5#152
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DateCombined RankApple Podcasts
Oct 5#152#132
Oct 4#149#129

About the show

A top 2% globally ranked podcast about what it takes to build in business, leadership, and life. Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you. Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success. Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them. Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger. New episodes weekly. Learn more at soniacouto.com

Latest episodes

  • How to Intentionally Design Trust with Shawn Gibbs

    September 25, 2026 · 56 min

    Becoming a leader people naturally trust starts with becoming a stable, consistent presence who is confident in who they are. In this conversation, founder and medical provider Shawn Gibbs explains why the most trusted leaders are like…

  • Building Brand Authority in the Age of AI with Laurens Tijssen

    September 17, 2026 · 36 min

    Building brand authority in the age of AI requires a marketing ecosystem built on sustainable systems, not chasing the latest tools. In this conversation, branding and ecosystem strategist Laurens Tijssen explains how founders can create…

  • The Science of Better Founder Decisions with Kylee Ingram

    September 10, 2026 · 32 min

    Making better founder decisions requires intentionally designing the process to include cognitive diversity and counteract common biases. In this episode, Sonia C. speaks with Kylee Ingram, a former international television producer who is…

  • Your Brand Story Is Your Best Sales Asset

    August 27, 2026 · 43 min

    Your brand's authentic story is its most powerful sales asset because it builds human-to-human trust before the first sales call. In this episode, video strategist Graham Kuhn explains how founders can use strategic video, specifically a…

  • How Long Are You Going to Keep Calling It a Startup?

    August 14, 2026 · 44 min

    At some point, being scrappy stops being a strength. You have customers. You have a team. Maybe you've raised capital. Revenue is coming in. But you're still making every decision, solving every problem, chasing every task, and holding the…

  • I Went to Bed a Millionaire and Woke Up $800K in Debt

    July 30, 2026 · 24 min

    Every founder loves talking about the win. Very few talk about what it actually cost to get there. In this episode of Tenacity with Sonia C, entrepreneur, investor, and bestselling author Ari Rastegar shares the stories most founders never…

  • Let Go of the Business I Loved to Build One That Survived

    July 22, 2026 · 49 min

    Every founder starts with a vision. Very few end up building the company they originally imagined. In this episode of Tenacity with Sonia C, Sonia sits down with Nick DAmbrosio, Founder and CEO of NOMADICS, to unpack what it really takes…

  • Burnout Isn't the Problem, Toxic Ambition Is

    July 10, 2026 · 25 min

    Burnout isn't the real problem. The real problem is the kind of ambition that's driving you. In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur and agency founder Bianca B. King to unpack the difference between…