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Tech Chairs - The Sports Tech Podcast

by STA Group
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Latest episodes

  • The Crowded Market - Adam Clarke

    April 14, 2026 · 32 min

    Adam Clarke has a world famous co-founder: Sir Mo Farah. But they were entering a very busy market when they launched URunn. In this episode Adam explains how they're creating a niche and avoiding getting squeezed out.  Powered by Sports…

  • The Data Challenge - Stephen Schweickart

    April 9, 2026 · 36 min

    When Stephen Schweickart approached professional athletes with his bioceramic clothing they asked for supporting scientific studies. And so did the clubs. And they wanted them from different research labs. In this episode, Stephen…

  • The Loss Leader - Benn Achilleas

    April 7, 2026 · 36 min

    Over twenty years Benn Achilleas has sold sports tech in markets across the world, where secret stumbling blocks lurk. In this episode the Total Kombat co-owner explains what to look out for and whether a loss leader can ever…

  • The Pitch Mistake - Amber Dodson

    April 1, 2026 · 36 min

    The customer pitch feels make or break, particularly if your company balance sheet is bare. In this episode, Ekkobar co-founder and Chief Growth Officer, Amber Dodson outlines the big mistake startups often make.  Powered by STHQ - sthq.org

  • The Failed Business - Trev Keane

    March 30, 2026 · 37 min

    Trev Keane thought he had the deal done. But it fell through and his business failed. In this episode he looks at what he could have done differently and offers unusual advice on how to choose a business partner.  Powered by STHQ - sthq.org

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  • The Early Troubles - Myles Grote

    March 30, 2026 · 37 min

    The first 1-2 years provides numerous challenges to a tech startup. In this episode co-founder of Upper Hand, Myles Grote speaks candidly about the financial mistakes he made and how he could have avoided them. Powered by STHQ - sthq.org

  • Finances & Failure - what to expect

    March 25, 2026 · 7 min

    Is my sports tech company going to fail? Am I making big financial mistakes? These questions keep founders lying awake at night. STA Group CEO Rebecca Hopkins and sports broadcaster Alex Dibble explain how they will be answered in Tech…

  • So Why Are Your Bikes’ Handlebars 42”?

    May 9, 2023 · 17 min

    No sport, competitively or recreationally, has changed more in the past 30 years than cycling. At the heart of this has been an Olympic champion, technical wizard, entrepreneur and campaigner. Chris Boardman is Rebecca and John’s guest on…

  • When Did Sailing Become F1 On Sea?

    May 2, 2023 · 18 min

    Ben Ainslie, is more than Britain’s greatest ever competitive sailor. His trophy cabinet might be huge but his thirst for technology-driven success is boundless. Ben talks Rebecca and John through his career through the lens of technology…

  • F1 – Driving to Survive The Technology?

    April 25, 2023 · 16 min

    Widely regarded as the most tech-forward of all popular sports, F1 has technology running through its DNA. This time, John and Rebecca are joined by Simon Taylor, a man who for 50 years has scrutinized every car, driver, race and designer…

  • Sports Broadcast – When Did One Screen Stop Being Enough?

    April 18, 2023 · 19 min

    Today there are countless ways and formats for watching sport – but how did this happen? Rebecca and John talk to two of the men directly responsible. Paul Davies is a leading figure from TV and determines Wimbledon’s annual broadcast…

  • From the Track to the High Street: How Sports Apparel Is Big Business

    April 11, 2023 · 19 min

    Say ‘sports technology’ to most people and they think ‘wearables’ but how did we get to this point – and what is that market worth? John and Rebecca talking through this multi-billion-dollar market with two experts with vastly different…

Full episode archive on Apple Podcasts →

About the show

The podcast for sports tech founders, innovators and CEOs. Hear how to start and grow a business while avoiding the pitfalls - all within a unique and exciting industry. Join STA Group CEO Rebecca Hopkins and sports broadcaster Alex Dibble as they discover the answers to your startup's big questions.   sportstechgroup.org