Subversive
Today: #181 in Business, South Africa on our combined chart.
Chart positions today · United States
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Ranking history · United States
Latest episodes
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How Rise Turned “Sleep Debt” Into a 10M+ User Sleep App
October 29, 2026 · 1 hr 0 min“Sleep is a waste of time.” That was Leon Sasson’s mindset in college until he partnered with classmate Jeff Kahn to start researching sleep with Northwestern’s sports teams and saw what it did for performance. Other teams heard about the…
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How Tolan 3X'd Subscriber Conversion after Shifting to Freemium
October 19, 2026 · 1 hr 2 min“We weren’t giving the user a real reason to upgrade.” That’s how Ajay Mehta, cofounder and president of Tolan, describes the first version of the free tier for his company’s AI companion app. Freemium opened up the top of the funnel, but…
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DoorDash's Playbook for Scaling DashPass to 35M+ Members
October 1, 2026 · 56 minDashPass has stayed at $9.99/month since its launch back in 2018, a choice the person who built it believes is exactly right: Jimmy Liu, the original creator of DashPass. He joined DoorDash in 2016 to run the San Francisco market, back…
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Edward Tian on Building GPTZero, Scaling to $30M+ ARR, and the Superhuman Acquisition
September 17, 2026 · 55 minAs AI-generated content floods the internet, how do you know what's still human? Weeks after ChatGPT's release, Edward Tian built the first version of GPTZero from a cafe in Toronto over New Year's, tweeted it out, and watched it go viral…
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How Zero Built the World's #1 Fasting App and Hit $5M ARR in 6 Months
September 3, 2026 · 1 hr 1 minIn the crowded subscription app economy, building a great product is no longer enough. As AI has made software significantly faster, easier, and cheaper to build, the primary bottleneck has shifted from product development to…
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Apt's CEO on the AI Career Tsunami, Freemium, and Application Layer Defensibility
August 20, 2026 · 1 hr 9 minEvery single person alive has asked themselves the same question: "What should I do with my life?" Tomas Hoyos, cofounder and CEO of Apt, is building an AI-powered career mentoring platform to help millions of people answer this question…
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How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash
August 6, 2026 · 60 minWhen Melissa Cash and her cofounders looked at children's apps, they saw two extremes: addictive games designed to maximize screen time and educational apps built around rote memorization. So they built something different. Pok Pok is an…
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How beehiiv’s Referral-Powered Growth Engine Propelled It to $30M+ ARR
July 23, 2026 · 1 hr 3 min"If you wait until it's perfect, you're too late." This was Tyler Denk’s attitude when he took the growth engine he had built as employee #2 at Morning Brew - the newsletter he helped scale to >3M subscribers and a $75M acquisition - and…
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How Purpose Hit $1M in ARR Two Weeks After Launch
July 9, 2026 · 51 minMost AI coaching apps are just ChatGPT wrapped in a personality. Raj Singh and Mark Manson built Purpose to prove there's a better way. Raj, cofounder and CEO of Purpose and previously the founder of GoMoment (acquired by Revinate)…
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How ClassDojo Built Network Effects to Reach 95% of US K-8 Schools
June 25, 2026 · 59 minSam Chaudhary is the cofounder and CEO of ClassDojo, an education platform used in roughly 95% of US K-8 schools and by tens of millions of children across 180 countries around the world. Born in the UK and raised in Wales and Abu Dhabi…
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How StudyFetch Used Creator-Led Growth to Hit $10M+ ARR in 3 Years
June 11, 2026 · 51 minEsan Durrani is the cofounder and CEO of StudyFetch, an AI-native learning platform used by more than 7 million students worldwide. Esan launched StudyFetch in 2023 with his cofounder and childhood friend Ryan Trattner to build an AI tutor…
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How Wabi is Building “YouTube for Software” with a Platform for Creating Mini Apps
May 28, 2026 · 56 minEugenia Kuyda is the founder and CEO of Wabi, an AI-powered personal software platform that lets anyone create, share, and remix mini apps in minutes. Before Wabi, Eugenia founded Replika, one of the world’s first AI companion apps, which…

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