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Subversive

by Phil Carter
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Latest episodes

  • How Rise Turned “Sleep Debt” Into a 10M+ User Sleep App

    October 29, 2026 · 1 hr 0 min

    “Sleep is a waste of time.” That was Leon Sasson’s mindset in college until he partnered with classmate Jeff Kahn to start researching sleep with Northwestern’s sports teams and saw what it did for performance. Other teams heard about the…

  • How Tolan 3X'd Subscriber Conversion after Shifting to Freemium

    October 19, 2026 · 1 hr 2 min

    “We weren’t giving the user a real reason to upgrade.” That’s how Ajay Mehta, cofounder and president of Tolan, describes the first version of the free tier for his company’s AI companion app. Freemium opened up the top of the funnel, but…

  • DoorDash's Playbook for Scaling DashPass to 35M+ Members

    October 1, 2026 · 56 min

    DashPass has stayed at $9.99/month since its launch back in 2018, a choice the person who built it believes is exactly right: Jimmy Liu, the original creator of DashPass. He joined DoorDash in 2016 to run the San Francisco market, back…

  • Edward Tian on Building GPTZero, Scaling to $30M+ ARR, and the Superhuman Acquisition

    September 17, 2026 · 55 min

    As AI-generated content floods the internet, how do you know what's still human? Weeks after ChatGPT's release, Edward Tian built the first version of GPTZero from a cafe in Toronto over New Year's, tweeted it out, and watched it go viral…

  • How Zero Built the World's #1 Fasting App and Hit $5M ARR in 6 Months

    September 3, 2026 · 1 hr 1 min

    In the crowded subscription app economy, building a great product is no longer enough. As AI has made software significantly faster, easier, and cheaper to build, the primary bottleneck has shifted from product development to…

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About the show

Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.