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AI & Marketing Growth Show
Similar topics: marketing and small
Business
Strategy Talks: Content Strategy for Small Teams
by Dorien Morin-van Dam
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Latest episodes
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Your Email List Is Lying To You
July 30, 2026 · 33 minYour open rates aren't the problem you think they are. In this episode, we're getting under the hood of email marketing — the welcome sequences, the authentication settings, and the domain reputation scores most small business owners have…
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B2B Needs Fans, Not Just Customers
July 23, 2026 · 33 minYour LinkedIn following isn't one audience. It's two, and most small B2B teams are writing for the wrong one. This week's guest split his own following into fans and customers, then built his content strategy around fans first. The result…
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Should My Brand Be on Reddit?
July 16, 2026 · 30 minI'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed the app. Yikes…
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AI Agents Don't Replace Content Strategy: They Run it
July 9, 2026 · 35 minIt's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps slipping. This week…
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Before You Spend a Dollar on Ads...
July 2, 2026 · 41 minThe world's top Facebook ad buyers will tell you the same thing: if your foundation isn't solid, paid traffic doesn't fix the problem. It speeds it up. In this episode of Strategy Talks, Liana Ling, who personally manages millions in ad…
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Stop Posting. Start Building a Content Pipeline.
June 25, 2026 · 34 minYou're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up. So you do what any smart business owner does: you try more. Adding more platforms. Trying more formats and increasing…
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Small Business PR: You're More Newsworthy Than You Think
June 18, 2026 · 31 minYou don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story. In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig…
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Story Before Strategy: The LinkedIn Edge
June 11, 2026 · 31 minLotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice. And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule. But…
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Turn Podcast Listeners Into a Loyal Community
June 4, 2026 · 35 minYou can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And…
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What a Fractional CMO Wants from Content Decisions
May 28, 2026 · 33 minYou pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you? Most content creators never find out…
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What Big Brands Know About Social That Small Businesses Don't
May 21, 2026 · 34 minYou're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up. The brands winning on social have figured out how to make organic and paid…
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Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan
May 14, 2026 · 49 minIf you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue…
About the show
Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.