StoryWork podcast artwork
Business

StoryWork

by Matt Jones
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About the show

Matt Jones has built and sold one of Australia’s great modern brands, Four Pillars Gin. Alongside the power of making great gin, the success of Four Pillars was driven heavily by the power of story. In his new podcast, StoryWork, Matt talks to some of Australia’s most successful business leaders and thinkers. And he asks them to share the secrets of their success, shedding a light on how they put their stories to work. Story is the original technology of understanding. And from building a business to navigating your career, story might just be the most powerful tool you have. Listening to StoryWork is an education in the power of story to drive growth. StoryWork is a podcast for business builders and career builders, for leaders and creators, for start-up entrepreneurs and ambitious executives. Because we all need to figure out how to put the power of story to work for us.

Latest episodes

  • Anouk Darling's Story

    September 15, 2026 · 51 min

    Anouk Darling has had one of those careers that makes normal CVs look a little underpowered. She has worked in luxury at LVMH, helped reinvent Oroton, led the agency Moon, worked in private equity and now runs Scape Australia, a business…

  • Adam Spencer's Story

    September 8, 2026 · 46 min

    Adam Spencer has spent decades making difficult things feel accessible. Through his sextuple threats of maths, science, technology, AI, public speaking and comedy he has developed a rare ability to move between worlds, explore frontier…

  • Stephen Connor's Story

    September 1, 2026 · 46 min

    Stephen Connor runs Volvo Cars Australia at a particularly interesting moment. The automotive industry is being reshaped by EVs, software and an influx of new brands, while Volvo is trying to evolve beyond the idea that has defined it for…

  • Blaise Witnish's Story

    August 25, 2026 · 49 min

    Blaise Witnish started life as a kids' party host and working in bowling alleys. Now she's the CEO of Funlab, where she has spent more than two decades turning the joy of bowling, mini golf and competitive socialising into national (and…

  • Phil Morle's Story

    August 18, 2026 · 48 min

    What does a former theatre director know about building billion-dollar deep-tech companies? Quite a lot, as it turns out. Phil Morle has spent his career moving between art, technology and venture capital. From experimental theatre and the…

  • Allegra Spender's Story

    August 11, 2026 · 41 min

    The world needs more exceptional people to choose to go into politics. Allegra Spender is the exception on many levels, and in this episode of StoryWork we talk about her quite radical approach to politics and to being a…

  • Michael McQueen's Story

    August 4, 2026 · 47 min

    Change is a constant. I know that’s a cliché. But I believe we’re also living through an extraordinarily change-y time. And how we deal with change, both how we make change happen and how we deal with the change that will inevitably happen…

  • Zara Seidler's Story

    July 28, 2026 · 43 min

    When I started thinking about creating StoryWork, the first name I wrote on my list of people I wanted to talk to was Zara Seidler. Both because of what she’s built at The Daily Aus, and because of the intelligence and creativity she’s…