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Spotify: A Product Story

by Spotify

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Latest episodes

10: In pursuit of the perfect session - a DJ just for you

February 21, 2024 · 55 min

We’re back! And today we dig into Spotify’s AI DJ. Since its inception, radio provided a music format that was convenient and simple, but far from personal. Spotify’s solution? AI DJ, a bespoke experience that provides listeners with the…
Explained: The conspiracy to make AI seem harder than it is! by Gustav Söderström

July 31, 2023 · 1 hr 31 min

2023 may be a year that people still speak about 100 years from now, the year computers passed the Turing test! You know what these things can do, but do you actually understand how they can do it? How is it that we have services like Chat…
09: Building the future of audio

May 5, 2021 · 37 min

What’s Spotify up to next? Tune in to the season finale to hear about Spotify’s plans for the future of audio and the brand new formats that we’re launching today and in the near future. As always, when building something new, we don’t…
08: When to build vs buy - and when to open source

April 28, 2021 · 35 min

This is the story of Backstage -- a “platform of platforms”, built by Spotify and open to anyone as open source software. Tune in to hear insights about when to build vs buy - and when to open source - or not! Interviews with Jeremiah…
07: Spotify’s podcast bet

April 21, 2021 · 47 min

How do you go “from zero to one”? In this episode, you’ll learn how Spotify managed to enter a market late: a market that was already dominated by a single player - our biggest competitor in music. This is the story of how we entered…

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06: Hardware is hard

April 14, 2021 · 38 min

In this episode you’ll learn about Spotify’s journey into the painful complicated world of hardware. You’ll hear how we worked our way down to the very bottom of the stack in our quest to create the “perfect listening session” in the home…
05: When your winning bet becomes your losing bet

April 7, 2021 · 48 min

This episode is especially geared towards CEOs/CTOs that have to "kill their darlings" and make hard choices. Listen to Google employee number 8 - and SVP of infrastructure at Google - Urs Hölzle, as well as Spotify insiders Tyson Singer…
04: Human vs Machine

March 31, 2021 · 49 min

Will AI truly replace us humans when it comes to music? Listen to machine learning (ML) legend Andrew Ng and Spotify insiders on what it really means to develop products in an AI/ML first world, how we invented the term “Algotorial” and…
03: This party is going to end

March 24, 2021 · 54 min

This episode tells the story of how Spotify went into negative growth and nearly didn’t survive to it’s 5th birthday as the world around us suddenly changed…. You’ll learn how we had to reinvent our entire business model and find a new…
02: How do you charge for nothing?

March 17, 2021 · 33 min

In this episode we tackle how Spotify went from being a popular free desktop app - but that nobody paid for - to being a mobile app that people actually paid for - even though users already had all their pirated music on their phones for…
01: How do you steal from a pirate?

March 11, 2021 · 37 min

This is the story behind Spotify’s first product -- the desktop app. We explore how the first iteration of Spotify came to be, and identify the four biggest lessons learned through the process - lessons that still shape the company to this…
00: The most epic battle in music history

March 11, 2021 · 40 min

This is where the Spotify product story begins. In this episode, we dive into the world that set the stage for Spotify and the streaming music revolution. In the early 2000s, piracy was killing the music industry. Music had moved to…

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About the show

A miniseries about product strategy, offering on a weekly basis, a glimpse into the decisions that have guided Spotify’s product evolution. Hosted by Gustav Söderström, Spotify's Chief R&D Officer, each episode tells the story of a pivotal product development or business decision through candid conversations with a diverse cast of voices from across the industry.