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Sports Loft Podcast

by Sports Loft

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Latest episodes

Peripheral: Bringing spatial intelligence to live sport

August 24, 2026 · 37 min

Charlie is joined by Kelvin Cui - CEO of Peripheral and former Tesla robotics engineer - to explore how the learnings from self-driving cars and the concept of spatial intelligence are being used to shape the future of live sports…
Electric Twin: Using synthetic audiences to understand your fanbase

July 22, 2026 · 31 min

In this episode, Charlie is joined by Ben Warner, co-founder of Electric Twin, to discuss how sports organisations can use synthetic audiences to get a much better understanding of their fanbase. Enabled by advances in AI and behavioural…
The Realest: Turning memorabilia into recurring revenue

April 16, 2026 · 35 min

Charlie is joined by Scott (DJ Skee) Keeney, CEO and Co-Founder of The Realest, to talk about the untapped revenue stream sitting inside every sports organisation - Memorabilia. Using its on-site authentication technology, The Realest has…
Badge: Building fan experiences in Apple & Google Wallet

March 28, 2026 · 38 min

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?” Eric Senn, CEO and co-founder of Badge, joins Charlie on the Sports Loft podcast to discuss why the…
From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

April 1, 2025 · 53 min

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, athletes and creators optimise their…

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Scoreplay: Centralising Sports Media in the Age of AI

March 4, 2025 · 44 min

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge success onboarding new clients. So we…
From Highlights to Creators: How the sports industry is innovating on YouTube

January 23, 2025 · 49 min

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of YouTube. So we wanted to dig into what’s…
The ICC: Innovating at the Cricket World Cup.

December 16, 2024 · 50 min

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the digital agenda at the ICC and has…
VRTL: Scaling in person fan experiences to a global audience

November 22, 2024 · 45 min

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi Labs. VRTL is used by the likes of…
Trajektory – a holistic view of sports sponsorship

October 24, 2024 · 43 min

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat about sponsorship analytics in the sports…
ADvantage VC: Investing in early-stage tech companies

September 27, 2024 · 44 min

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused technologies. ADvantage focuses on…
AudioShake: using AI to take control of audio content

September 11, 2024 · 49 min

This week, Yanni and Andy chat with Suzanne Kirkland about how the company uses AI to separate audio into its “stems” or component parts, giving organisations more control over their audio and video assets. In sports, that means tweaking…

Full episode archive on Apple Podcasts →

About the show

On the Sports Loft podcast, we talk to the founders and CEOs of the most exciting tech companies that can be applied to the sports industry. We discuss the companies they are building, the problems they are solving and their vision for the future of sports & media.