Business

South African Digital Marketing Podcast

by Terence Mentor

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Latest episodes

Data gives you the signal. Culture gives you the context. Tshiamo Maremela on reading both

October 20, 2026 · 27 min

We keep framing this as a fight: the data and reporting side of marketing against the cultural and creative side. Tshiamo Maremela doesn’t accept the split. He’s a strategist and the founder of a cultural intelligence and creative…
Are we in the era of the small agency? Darren Morris on why bigger isn't always better

October 7, 2026 · 30 min

Are small agencies now the ones winning, and should in-house marketers be looking at them instead of the big names? Lucky Hustle just won Small Agency of the Year for the second year running, which Darren Morris believes nobody has done…
Can you measure real life? Doug Bird on experiential marketing's missing layer

September 21, 2026 · 40 min

Marketing budgets are moving back from digital to in-real-life. The trouble is that most brands still can't show what an event, a sponsorship or an activation actually did for them. Doug Bird has spent more than 20 years in South African…
The Brave New Model for Sustainable Creative Culture

September 8, 2026 · 31 min

In this episode, I sat down with Musa Kalenga, group CEO of the Brave Group. Our conversation focused on how agencies and marketing teams should actually treat the people who do the work: the dangers of grind culture, avoiding burnout…
Just when you cracked SEO: Luke Marthinusen on AEO and AI search

August 18, 2026 · 28 min

This conversation really focused on an issue that is many marketers are concerned about: AEO. That’s right, you’ve finally got a handle on SEO, and now you have to figure out AEO. Don’t worry though because in this episode we talk about…

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The Digital Ad Fraud Crisis: Fighting Fake Online Traffic

August 4, 2026 · 32 min

Ad fraud is the marketing problem nobody wants to talk about. I sat down with Marc Dhalluin from TruthsetsOnline.com for the first episode of Season 5, and I came away quietly panicking about every campaign I've ever run. Here's the line…
Connecting the Dots: The Art and Strategy of CX

June 30, 2026 · 24 min

What turns a once-off buyer into someone who keeps coming back? Charné Munien, Strategy Director at RogerWilco, has spent years around the world helping brands build customer experiences people genuinely want — and in this episode we put…
The Agile Solo Marketer: Strategies for impact and AI integration

June 10, 2026 · 26 min

We all know that marketing departments are getting smaller, but how does a head marketing cope when they ARE the marketing department? Amy Hopkins had this experience as head of marketing for Africa Padel (she's has since moved to a new…
"Data is not insight, and insight is not wisdom"

May 20, 2026 · 27 min

It’s not often you get a chance to get insight from a marketing professional at the end of her career, so this was a huge opportunity to tap into the deep experience that comes with the winding journey of marketing leadership. This episode…
Automating growth for lean digital marketing teams

April 22, 2026 · 32 min

Is marketing to marketers the toughest kind of marketing? (I think that sentence makes sense) In this episode of the South African Digital Marketing Podcast, I chatted to Michelle Geere, CEO of Adbot. The conversation focused on the…
AI, agility, and office pets: Navigating the marketing landscape of 2026

March 25, 2026 · 34 min

In this episode I chat to CEO and Founder of Lucky Hustle, Darren Morris. He recently wrote about what he sees is the 6 trends that South African marketers have to keep in mind as we think about what strategies and campaigns actually…
Relationships and Responsibility: Driving Ford South Africa’s marketing strategy

March 12, 2026 · 33 min

If you had to use two words that sums up what marketing leadership is all about, what would you use? In this episode, I sit down with Tarryn Knight, the Head of Marketing at Ford South Africa and she would say her two words are…

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About the show

Welcome to the SA Digital Marketing Podcast. My name is Terence Mentor, and I’m a digital marketer who has realised that since the industry is constantly changing, we need to be constantly learning. I think the best way to learn all the things is to talk people who are doing all the things, so this podcast is a chance to do just that. If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za. Hosted on Acast. See acast.com/privacy for more information.