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Business

Social Media Marketing Podcast

by Michael Stelzner, Social Media Examiner

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Latest episodes

  • YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers

    October 8, 2026 · 44 min

    Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into…

  • How to Use AI on LinkedIn While Sounding Human

    October 1, 2026 · 42 min

    Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn. The Ideation-Expertise-Polish Model for…

  • Why Unpolished Reels Win: An Instagram Growth Strategy for Business

    September 24, 2026 · 47 min

    Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that…

  • Meta Wants to Run More of Your Marketing — But Should They?

    September 17, 2026 · 43 min

    Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents…

  • How YouTube's Algorithm Can Find Your Customers for Free

    September 10, 2026 · 49 min

    Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers…

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  • Is AI Making It So Anyone Can Run Effective TikTok Ads?

    September 3, 2026 · 41 min

    Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite…

  • Creating a Video Series: Why Your Business Needs One

    August 27, 2026 · 45 min

    Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers…

  • New Ways to Expand Reach and Engagement on Instagram

    August 20, 2026 · 44 min

    Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement. Instagram's…

  • A Proven Instagram Strategy for Business Growth

    August 13, 2026 · 52 min

    Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026. Why Instagram Feels Different in 2026How to Create Natural-Feeling…

  • The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach

    August 6, 2026 · 41 min

    Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is…

  • How to Grow on Instagram Without Reels

    July 30, 2026 · 47 min

    Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever…

  • YouTube on TV: What Marketers Need to Know

    July 23, 2026 · 43 min

    Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers Why YouTube on TV Changes…

Full episode archive on Apple Podcasts →

About the show

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/