Small Business Sorted with Kay & Crystal: Practical Advice for Australian Small Businesses

Are you building a profitable one-person business or have you simply created an exhausting job for yourself? More people are becoming solopreneurs, freelancers, consultants and self-employed business owners. Technology, contractors, virtual assistants and AI have made it possible to build a successful business without employing a large permanent team. But staying small does not automatically mean staying profitable. In this episode, business growth coach Crystal Petzer and bookkeeper Kay Godfrey explore how to create a profitable one-person business without working every hour of the day. You’ll discover: • The difference between owning a business and simply working for yourself• How to price your services to cover tax, retirement contributions, leave and business expenses• Why revenue and turnover are not the same as profit• How to avoid becoming dependent on one major customer• The systems every solo business owner needs• How AI, automation and cloud software can save time• What to outsource before employing permanent staff• How to use contractors and virtual assistants effectively• Ways to increase revenue through packages, retainers, minimum charges and value-based pricing• What to do when you reach your personal capacity• Why staying small can be an intentional and profitable business strategy Crystal and Kay also discuss the less glamorous realities of working alone including isolation, procrastination, inconsistent marketing, late invoicing and keeping every business process in your head. Whether you call yourself a solopreneur, sole trader, freelancer, consultant, independent contractor or one-person business owner, this episode offers practical advice for building a business that supports your income, lifestyle and long-term goals. You don’t need a large team to build a successful business—but you do need the right pricing, systems, support and financial discipline. Small Business Sorted with Kay and Crystal is an Australian business podcast sharing practical, straightforward advice for small business owners in Australia, New Zealand, the United States and beyond. Follow the podcast and share this episode with someone who is building a business on their own.