Business

Seriously in Business: Brand + Design, Marketing and Business

by White Deer, Jacqui Naunton

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Latest episodes

288: The Brand Mistake I Made So You Don't Have To

October 27, 2026 · 15 min

Sign up to Xero - Xero has a special offer in the link below. Terms & Conditions apply*.https://referrals.xero.com/jacquinaunton When I started my business, I made my brand grey and white. Clean, plain, "professional". Nobody hates grey…
287: How to Show Up Confidently Before Your Brand Feels Ready

October 12, 2026 · 16 min

Have you ever had your brand sorted, your graphics ready... and still found yourself frozen when it comes to actually posting? You're not alone, and it's not a you problem. I'm unpacking why that fear of showing up doesn't disappear just…
286: The Website Mistake Even Established Businesses Make with Ina Cadorin

October 5, 2026 · 47 min

If you've been telling yourself "I'll sort the website out once things are more settled," this podcast episode is your sign to stop waiting. I sat down with Ina from Pink Fig Creative, a website designer with an unusual mix of IT…
285: The Real ROI of a Strong Brand (It's Not Just the Money)

September 28, 2026 · 12 min

Most business owners can't justify every dollar they've spent on their brand. And that gap between "I think branding matters" and "I know exactly why it matters" is exactly what's keeping a lot of businesses stuck. I break down what a…
284: Can a Business Owner Actually Design Their Own Brand? (My Honest Thoughts as a Graphic Designer)

September 21, 2026 · 19 min

Can a business owner actually design their own professional-looking brand? It's a divisive question, and my answer might surprise you. After teaching over 650 students how to design their own brand graphics, the short answer is yes, you…

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283: The 5 Design Mistakes Making Your Brand Look DIY (Even With a Good Logo)

September 15, 2026 · 19 min

You've put time and effort into your branding. So why does it still feel a little... off? I walk through the 5 most common design mistakes I spotted after reviewing 50 brands that business owners had built themselves inside Canva (some of…
282: How to Start, Scale and Actually Enjoy Running a Mastermind With Ellie Swift

September 7, 2026 · 49 min

I've been in Ellie Swift's mastermind for years. And I'll be the first to say: I didn't see it coming as a business model for myself. But Ellie was the one who, at the right moment, said "Jacqui, have you thought about running a…
281: How to Make Social Media Templates That You'll Actually Use

August 31, 2026 · 18 min

If you've ever stared at a blank Canva file wondering how other business owners post consistently... this podcast is for you. I get into one of the most underrated tools for business owners who want to show up on social media without…
280: How I (Nearly Didn't) Hire My Best Designer

August 24, 2026 · 27 min

If you've worked with White Deer in any capacity, you've worked with Vanessa. You just might not have known it. This week's podcast is a proper introduction to Vanessa, my senior designer and co-coach inside both DIY Design My Biz and The…
279: Should you use ChatGPT to make your business graphics? (An alternate solution)

August 17, 2026 · 21 min

Are you using ChatGPT to create graphics for your business? I get it, it feels like the dream. You tip in your details, out pops a flyer, and you get to move on with your day. But in this podcast, I'm sharing something that might make you…
278: How to Build an Audience of Superfans that Actually Buy

August 10, 2026 · 46 min

If you've ever grown your email list and thought... why isn't anyone buying? I sat down with Sophie Griffiths, ads strategist and creator of the Superfans approach, for one of those conversations that makes you rethink everything you're…
277: The 5-minute Test for a Polished DIY Brand

August 3, 2026 · 13 min

You've built a DIY brand that looks professional, so what next? In this final part of Building a Brand Without a Big Budget series, I wrap up with two things that are often skipped entirely. It’s a 5-minute quality check you can run on…

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About the show

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".