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The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process
Similar topics: sales and b2b
Education
Sales 101: The B2B Sales Classroom
by Donald C. Kelly & Dr. Bj Allen
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Ranking history · South Africa
Latest daily rankings: Oct 22. New rankings will appear after the next update.
Recent history only — this show has no current ranking on the Education, South Africa chart. These are recorded positions from the last 7 days, not current rankings.
Position on the Education, South Africa combined chart over the last 7 days. Toggle platforms to compare their positions. Lower rank numbers are better.
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| Date | Combined Rank | Apple Podcasts |
|---|---|---|
| Oct 22 | — | — |
| Oct 17 | #195 | #195 |
| Oct 16 | #122 | #122 |
Latest episodes
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How One Professor Uses an AI Buyer to Make Students Better Sellers
October 14, 2026 · 20 minA sales management class usually spends a whole semester getting students comfortable talking to a buyer. Dr. David Seeger found a way to speed that up. He built an AI buyer his students practice on every week, and the results are showing…
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What Sales Leaders and Recruiters Look For When Hiring Sellers
October 7, 2026 · 12 minA student can know how to cold call, write an email, and run through a sales pitch. But would a sales manager actually want to hire them? In this episode Dr. BJ Allen and I compare notes from our experience working with sales teams…
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From Keurig to The Classroom: Three Things Students Must Know About Professional Selling
September 30, 2026 · 24 minWhat if “no” is actually where the sale begins? Chris Stevens spent almost 50 years in sales, including time at Procter & Gamble, Keurig, and Anheuser-Busch. Now, he brings those lessons into the classroom, where he teaches future…
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The Simplified Way To Manage Deals For New Sellers
September 23, 2026 · 15 minA sales pipeline with seven stages sounds thorough until a new rep is staring at it, unsure what to actually do next. This episode breaks down a framework used with an enterprise client that cuts the whole thing down to three buckets…
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From VHS to ChatGPT: How Mike Martin Uses AI to Teach Real Sales Conversations
September 16, 2026 · 25 minWhat started with students bringing VHS tapes to class has now become AI-powered sales practice. Mike Martin has been teaching sales for about 24 years, and he has watched technology change almost every part of how students practice. But…
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No Travel Budget, No Problem: How Virtual Sales Competitions Open Doors
September 9, 2026 · 22 minEvery year, I hear from professors who've got students ready to compete and no way to get them there. Dr. Scott Hachey stopped waiting on a bigger budget and rebuilt the competition itself, and now schools that never had a shot at this are…
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Stop Ghosting Your Customers: The Follow-Up Framework That Wins Referrals
September 2, 2026 · 28 minshow notes
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Step-by-Step Guide to Creating a College Sales Curriculum Your Students Will Love
August 26, 2026 · 33 minHave you ever tried to create a courseware for a sales class and just felt like you had no clue what to do? We've both been there. Knowing sales is one thing. Taking years of experience with prospecting, discovery, objections, and closing…
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This Is How You Open A Discovery Call
August 19, 2026 · 25 minHave you ever reached the middle of a sales call and realized you spent most of the meeting just trying to figure out what the buyer actually wanted? If the buyer isn't clear on why they're there, or the salesperson doesn't take control of…
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How Do I Get Admin Buy-In Into Your Sales Program
August 12, 2026 · 28 minYou believe your students need a sales program. Your dean needs a different reason to say yes. That's the gap we dug into with Dr. Travis Simkins, Department Chair of Marketing, Entrepreneurship, Sales & Analytics at Southern Utah…
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Everything You Need To Know About B2C vs B2B Sales
July 29, 2026 · 29 minWhat’s the real difference between B2C and B2B sales? Do students need to go into B2B to build a successful career? And are we teaching the right principles for both? These are the kinds of questions sales professors face in the classroom…
About the show
Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world examples to assist professors as they equip the next generation of sales professionals.