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This Week In Media Measurement
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Retail Media Therapy
by Grace & Co | Retail Media Experts
Chart positions today · Brazil
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Ranking history · Brazil
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Latest episodes
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EP55: Rate My Retail Media Strategy with Coop's Dean Harris
October 20, 2026 · 15 minIn this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy. Dean assesses six strategic opportunities for a growing retail media network, scoring each out of 10 and explaining where…
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ROAS SPECIAL EP6: Retail Media and ROAS: What the hell do we do now?
October 12, 2026 · 18 minWhat the Hell Do We Do About Measurement Now? | Retail Media Therapy ROAS: the metric everyone wants, but is it really the one marketers and online advertisers should be chasing? In this final episode of our special six-part series, The…
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ROAS SPECIAL EP5: Albertson's iROAS retail media measurement secrets
September 30, 2026 · 14 minAlbertson's Media Collective iROAS Measurement Secrets How much can the methodology behind iROAS change the story your retail media data tells? In this episode of Retail Media Therapy, Viv Craske takes a deep dive into iROAS measurement…
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ROAS SPECIAL EP4: When and how to measure iROAS
September 23, 2026 · 33 minWhat does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at…
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ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?
September 16, 2026 · 32 minROAS SPECIAL EP3: Is ROAS The Root Of All Evil? In this Retail Media & Measurement special episode with guest Andrew Lipsman, we ask the question: "Is ROAS helping retail media grow - or holding it back?" Is it, in fact the root of all…
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ROAS SPECIAL EP2: ROAS is a Toxic Love Language
September 10, 2026 · 18 minROAS SPECIAL EP2: ROAS is a Toxic Love Language ROAS. It's everywhere. In media plans. In ad consoles. In AOP meetings. In strategic decks. And, apparently, in the emotional lives of marketing and sales teams. In this episode of The Retail…
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ROAS SPECIAL EP1: Where did Retail Media ROAS come from?
September 8, 2026 · 15 minROAS SPECIAL EP1: Where did Retail Media ROAS come from? ROAS. Four little letters that have somehow taken over retail media. It appears in conference decks. It lives in ad-platform dashboards. Vendors love it. CFOs ask for it. Marketers…
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EP48 – Rise of the Ad Networks | With Dean Harris, Co-op Media Network
August 25, 2026 · 22 minThe Rise of the Retail Media Ad Networks Retail Media Therapy EP48 with Viv Craske, Colin Lewis & special guest Dean Harris, Head of Co-op Media Network Retail media is entering a new phase: as advertisers demand more scale, speed and…
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EP47 – Cannes Review: Walmart, Instacart, Albertsons, French Philosophy and squirrels
July 7, 2026 · 24 minRetail Media Therapy — EP 47: Cannes Special Fresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin! First up: the return of the soap opera…
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EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it?
June 17, 2026 · 20 minIn this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp. Why would one of the world's largest agency groups buy one of the…
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EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
May 26, 2026 · 20 minRetail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda Your host is Colin Lewis. Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda…
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EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
May 5, 2026 · 18 minFrom Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2) With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon…
About the show
Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy. Hosted on Acast. See acast.com/privacy for more information.