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Public Relations Stories and Strategies
by Stories and Strategies https://storiesandstrategies.ca/
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The Knowing-Doing Gap: AI Ethics in Public Relations
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The Hidden Rules of Workplace Emojis: What Gen Z Wants You to Know
October 13, 2026 · 21 minThree out of four office workers now feel like they need to use emojis at work, according to Statista's research on workplace communication. But almost nobody stops to ask what that emoji is actually doing once it lands in an inbox, a…
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A “Jolly” Rebranding Case Study
October 6, 2026 · 20 minWhat do you do when the name that built your reputation suddenly makes you look stuck in the past? Jolly SEO was a company founded on solid SEO strategies and infrastructure. But “S E O?” Ugh that’s soooo 2021. So cofounder Greg Heilers…
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What it Takes to Sell Your Brand Across the Atlantic
September 29, 2026 · 23 minEvery brand that crosses the Atlantic faces the same unspoken question, and almost nobody asks it out loud before they've already spent the budget: should we act like ourselves, or should we act like we belong here? Volkswagen bet on…
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World PR Forum Wants Your Say on Public Relations Rules
September 22, 2026 · 21 minTake the Global Alliance Survey before October 2, 2026 Who actually makes up the rules for public relations? Who decided what counts as good measurement, how you're supposed to structure a comms team, what you tell an executive when they…
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Cognitive Surrender and What it Means to Public Relations
September 15, 2026 · 21 minFor decades, PR professionals have tried to influence what people think or how they think it. AI may be changing something even more fundamental: whether people do much of that thinking themselves. Researchers call it “Cognitive…
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Turn Small Talk Over Drinks into Your Best Public Relations Tool
September 8, 2026 · 23 minEvery PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you outranks you by a lot. Shawn Spitaleri has spent years collecting the kind…
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Public Relations in Egypt
September 1, 2026 · 22 minMost people don’t experience a country… they experience its reputation. Long before a flight is booked or a business deal is considered, a story has already landed in your mind. A headline. A search result. A clip that went viral. A…
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The Mentorship Myths Holding PR Professionals Back
August 25, 2026 · 21 minMost of us are waiting for mentorship to look a certain way. A senior person who takes us under their wing. A scheduled coffee every two weeks. A defined relationship with a clear beginning and a clear end. And while we are waiting for…
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Can this AI Tool Spot Your Next PR Crisis Before You Do?
August 18, 2026 · 23 minAs a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days. Probably in the last week. Probably earlier today. And at some point you’ve had the same experience: you put in a prompt, you get back…
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Two Thirds of the Room but Almost NONE of the Corner Offices
August 11, 2026 · 20 minIn Canada, women make up roughly two thirds of the public relations profession. They are the majority in the classrooms, the majority in the entry level roles, and the majority climbing through the middle ranks. And then somewhere around…
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Good Girls Are Quiet
August 4, 2026 · 20 minMost women don't lose their voice all at once. It happens slowly, quietly, and with the best of intentions. They soften their tone here. They hold back an opinion there. They make themselves a little smaller, a little easier, a little…
About the show
Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.
Stories and Strategies is the Public Relations podcast that changes that.
Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.
This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.
Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.
If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.