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Priced Out with David Pralong

by David Pralong
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Latest episodes

  • The 1850s Plan That Rebuilt Paris Could Fix London's Housing Crisis

    October 21, 2026 · 34 min

    Paris went from a city that hadn't changed in a thousand years to the City of Light in about 15 years. What it got right and wrong still applies to housing today. Priced out of the city you work in, and told nothing can change because…

  • City of London Planning Chair: Protecting Views of St Paul's Has Cost London Billions

    October 12, 2026 · 39 min

    The one planning authority in Britain that reliably says yes, and what it would take for the rest of London to do the same. London's housing target last year was 88,000 homes, and only a fraction got built. If you're paying more every…

  • How to Make City Housing Affordable Again: Introducing the SPADE Framework

    October 12, 2026 · 29 min

    A London home now costs over 11 years of pre-tax earnings. It used to cost four. You work in the city, you pay into it, and you still can't afford to live in it. Your parents bought in their twenties. You might not leave home until 26…

  • Trailer

    October 12, 2026 · 2 min

    You cannot afford to live in the city you work in, and everyone in the industry has a reason why that can never change. David Pralong is the exception. He has spent twenty years and more than €2bn building property across Europe, and he…

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About the show

You cannot afford to live in the city you work in, and everyone in the industry has a reason why that can never change. David Pralong is the exception. He has spent twenty years and more than €2bn building property across Europe, and he argues the system he knows best has ended up pricing people out of the cities that need them. Every episode he takes one piece of that system, explains who it quietly suits, and sets out a fix that has already worked somewhere else. Sometimes he argues it in front of the architect, the conservationist, or the politician who built a career defending the current rules. By the end you will know why a home costs what it does, and what it would take to build cities people can afford to live in.