Business

Perpetual Traffic

by Tier 11

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Chart positions today · Germany

Not on the Germany charts we track today.

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Latest episodes

Before You Add Another Marketing Channel, Ask This One Question

October 20, 2026 · 39 min

Is the ad you're about to pause the one feeding every sale in your account? And is that shiny new channel really the fix for a rough month, or just an expensive distraction? Most marketers get both calls wrong, especially when the product…
If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You

October 13, 2026 · 35 min

Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales team to close high-ticket offers, generating the lead is not the end of…
The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users

October 6, 2026 · 48 min

What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click conversions, you're capturing existing demand while the…
Your Marketing Team Shouldn't Write Your Ads — Here's Who Should

September 29, 2026 · 39 min

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/apply Your creative team is producing more ads than ever. So why does…
Why Your 'Winning' Ad Is Probably the One You're About to Kill

September 22, 2026 · 37 min

Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your budget should really go. Talk to us at: https://www.tiereleven.com/apply A video is…

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Why Your Best-Performing Ad Might Be the One Getting Zero Conversions

September 15, 2026 · 48 min

Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what's really working. Talk to us at: https://www.tiereleven.com/apply You can't just look at your top-converting…
They Grew to $10M+ on Angles That Worked...Here's What Scales Them to $100M

September 1, 2026 · 38 min

Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/apply Here's something growing brands don't realize until growth stalls: the…
Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It

August 25, 2026 · 34 min

Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You've hired agency after agency, and no matter what they try…
Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix

August 18, 2026 · 42 min

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically…
$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First

August 11, 2026 · 42 min

Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you scaling your ad spend without knowing your true customer…
One Lead Gen System, 1,000 Agents, $1.5M/Month: Here's the Architecture

August 4, 2026 · 28 min

Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply Are your ad campaigns competing against your own business? I’m breaking down why one insurance platform was paying…
From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why

July 28, 2026 · 50 min

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What happens when the channels you think are driving growth are…

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About the show

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015