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Offcuts

by Tim Richardson

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Latest episodes

Ep 188: Offcuts Live, London - The Great Flattening: What's Left to Differentiate On When Everyone Has the Same AI with Eleanor Warnock, Max Ottignon & Natalie Varma

October 8, 2026 · 43 min

On this episode, Offcuts went live again, this time in London, on stage at Forza Wine in Soho in front of a room of commerce and brand leaders. I'm joined by three people who think about taste for a living: Eleanor Warnock, journalist…
Ep 187: The One-Person Billion-Dollar Company Is a Myth, but Ten Million Isn't, with Writer & Investor Alex O'Byrne

September 23, 2026 · 47 min

On this episode I sit down with Alex O'Byrne, an independent writer, builder and investor focused on AI-first companies, and my former co-founder at the Shopify agency we built and sold together. Alex now runs Alpha Factory, an AI…
Ep 186: How Rat & Boa Turned the Restock Gap Into Revenue, with Alister Hewitt, Technology & Operations Director at Rat & Boa and Co-Founder of Prebuy

September 2, 2026 · 26 min

On this episode I sit down with Alister Hewitt, Technology and Operations Director at Rat & Boa and co-founder of Prebuy. Alister has been with the brand since the very beginning. He built the first website for a friend launching a…
Ep 185: The One-Person Billion-Dollar Company Is a Myth, with Eleanor Warnock, Journalist & Advisor to Bek Ventures

August 26, 2026 · 35 min

On this episode I sit down with Eleanor Warnock, a writer, journalist and communications expert based in London who has worked for The Wall Street Journal, the Financial Times's Sifted, and the Reid Hoffman-backed AI company Every. She's…
Ep 184: Only 10% of Users Touch the Model Picker - Nobody Cares Which AI You Use with Olivier Legris, Co-Founder of Alter

July 29, 2026 · 30 min

On this episode I sit down with Olivier Legris, co-founder of Alter, a native macOS AI assistant that refuses to bet on any single model, and founder of Clauders, the global Claude Ambassador community. Olivier's thesis is simple: the…

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Ep 183: What Happens to Football Brands When the World Cup Ends with Nico Willson, Co-Founder of Futsol

June 24, 2026 · 27 min

On this episode, I sit down with Nico Willson, co-founder of Futsol, to talk about what happens when you look at the world's most popular sport and decide the brands serving it are getting it completely wrong. Futsol started from a simple…
Ep 182: Why Most CEOs Are Getting AI Adoption Wrong with Annica Rantala, CEO of Rapunzel of Sweden

June 17, 2026 · 31 min

On this episode, I sit down with Annica Rantala, CEO of Rapunzel of Sweden, to talk about what happens when you take a category dominated by professionals and salons and hand it directly to the consumer. Rapunzel is a Nordic pioneer in…
Ep 181: Offcuts Live, Stockholm - You Can't Index Vibes: What AI Search Means for Brands Built on Culture with Erik Arnewing & Ola Ekerhov

June 11, 2026 · 40 min

On this episode, we did something different - Offcuts went live in Stockholm in front of a room of commerce operators. I'm joined by two people who've each spent the best part of two decades inside consumer brands: Erik Arnewing, CTO at…
Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce

May 13, 2026 · 34 min

On this episode, I ask whether a brand built entirely on restraint and considered growth can have a coherent relationship with AI. I sit down with Andrew Cottington, Director of Digital at Studio Nicholson, the London-based fashion brand…
Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap

May 6, 2026 · 32 min

On this episode, I sit down with Sam Atkinson, co-founder of Swap, to get into one of the more interesting infrastructure stories in commerce right now. How do you build the back office that nobody wants to think about, and use it as the…
Ep 178: Golf, Streetwear and the Dot Com of the Future with Jojo Regan, Co-Founder of MANORS Golf

April 29, 2026 · 33 min

On this episode, I sit down with Jojo Regan, co-founder of MANORS Golf, to get into one of the more interesting brand building stories in British commerce right now. How do you take a sport with one of the strongest aesthetic traditions in…
Ep 177: Agentic Commerce Through a B2B Marketing Lens with Juan Pellerano-Rendón, CMO of Swap

April 22, 2026 · 36 min

In this episode, I sit down with Juan, CMO of Swap, to explore a question that's becoming harder to ignore: what does B2B brand building actually look like when the category you're marketing didn't exist two years ago? Swap covers a wide…

Full episode archive on Apple Podcasts →

About the show

Offcuts is a podcast and newsletter about AI and commerce. It is read and listened to by people at Stripe, Shopify, Dr. Martens, Loewe, H&M, Mercedes-AMG F1 and hundreds of other brands shaping ecommerce. Written and recorded by practitioners, for the people running consumer brands. We cover what is actually changing in the AI and commerce landscape, what it means for the way brands grow, and what founders and operators are doing about it. No hype, no tool reviews. Just honest thinking from people who are building in real time.  Powered by the team at ROIROI.com