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Novel Marketing

by Thomas Umstattd Jr.

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Latest episodes

Is Curios the Shopify Killer for Authors?

October 29, 2026 · 1 hr 2 min

In my recent episode The Shopify Trap, I explained why selling direct doesn’t always pay off for authors. When you’re selling dozens of books instead of thousands, monthly fees and sales tax paperwork can eat your profits. Meanwhile…
The 5 Kinds of Author Kickstarter Campaigns

October 14, 2026 · 51 min

Most authors know only one kind of Kickstarter campaign, and for many of them, it isn't the best one. This week on Novel Marketing, you’ll hear from Russell Nohelty, a USA Today bestselling author of over 70 books who has run dozens of…
Your AI Is Lying About Your Book

October 7, 2026 · 1 hr 7 min

The chatbot told him his manuscript was brilliant. The humans gave his manuscript a C. That's what happened to one author who trusted AI as his editor. If you use AI to help with your editing, it's probably lying to you too, and not just…
How to Relaunch Your Book

September 30, 2026 · 1 hr 4 min

Your book may not be dead. As Miracle Max would say, it might only be mostly dead. A book that flopped three years ago could sell better today than it did on launch day, but only if you fix what actually broke. This week, I talked with…
How to Write Short Stories with Joanna Penn

September 23, 2026 · 51 min

The slowest way to write a novel is to start writing a novel. It sounds backward, but it’s not. In this week’s episode, you’ll hear from Joanna Penn of The Creative Penn. She’s spent years exploring short fiction as both craft practice and…

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Should You Leave Kindle Unlimited in 2026? The Math May Surprise You

September 16, 2026 · 46 min

Authors on KDP Select get access to $700 million a year in the Kindle Unlimited fund. One login, one dashboard, one algorithm, one company to deal with. But that same company won't let you talk to a human with authority when something goes…
Get More Time to Write by Using a Grok Bot

September 3, 2026 · 25 min

Authors have historically lamented all the administrative, technological, and marketing tasks that go along with being a writer. How many times have you sighed and said, “But I just want to write!” We have just gone through a massive…
Will Your Back Matter Get Your Book Banned on Amazon?

August 26, 2026 · 1 hr 0 min

It's 1:30 in the morning, and a woman in Cleveland has just finished your book. She meant to go to bed hours ago, but she just couldn't put it down, and now she's at the end, feeling that particular ache that comes from finishing a book…
SEO for Author Websites: The Only Guide You Need in 2026

August 5, 2026 · 1 hr 1 min

If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name? There's only one…
The Comprehensive Guide to BookFunnel

July 29, 2026 · 59 min

You know you need an email list. You've heard about reader magnets and maybe you even have one, but you're stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged readers who actually buy…
Why Your Cover, Blurb, and Hook Are All Just Guesses

July 22, 2026 · 1 hr 6 min

Every month, traditional publishers lose more ground to indie authors. One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what…
The 5 Tiers of Audiobooks: Which One Should You Publish?

July 15, 2026 · 59 min

For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you'd earn it back in sales. Because of the expense, many authors decided it wasn't worth the risk. So, they skipped audio…

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About the show

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.