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Marketecture: Get Smart. Fast.

by Ari Paparo

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Latest episodes

Episode 196: Ads in Fortune Cookies? Yes, and A Lot More.

October 23, 2026 · 43 min

Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising channel. Carlo shares how OpenFortune built its global distribution…
It’s All in Your Pocket: The Phone Connects the Pieces

October 19, 2026 · 16 min

Recorded at Marketecture Live Chicago, Will Hoyt of Blis, part of T-Mobile Advertising Solutions, sits down with Danielle Mathews, Senior Director of Integrated Marketing at Pura, to explore how mobile data, first-party insights, and…
Episode 195: Scott Messer Answers the Question, Is There Crying in Ad Tech?

October 16, 2026 · 53 min

Ari Paparo and Eric Franchi welcome Scott Messer, founder of Messer Media and co-founder of AdTech Therapy, to discuss the challenges facing digital publishers as AI reshapes advertising and the open web. They explore declining publisher…
Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling

October 13, 2026 · 14 min

Live from Amazon unBoxed in San Francisco, Marketecture host Ari Paparo sits down with Claire Magruder, Director of GO Studio, Global Overview, and Santosh Gunaseelan, Director, Amazon Ads, Creative Intelligence & Optimization, Amazon, to…
Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened

October 9, 2026 · 33 min

Ari Paparo and Eric Franchi recap Advertising Week and break down the biggest developments shaping ad tech. From Apple's Safari tracking restrictions and Walmart's expanding retail media ambitions to agentic AI in TV buying, OpenWeb's…

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Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed

October 2, 2026 · 59 min

Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to explore the rise of agentic commerce and what AI agents like Meta’s Muse could mean for shopping, advertising, and consumer behavior. They discuss Amazon’s decision to…
How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising

October 1, 2026 · 11 min

Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ryan explains how Amazon Marketing Cloud, audience segmentation, CTV…
Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago

September 25, 2026 · 1 hr 2 min

Ari Paparo and Eric Franchi recap Marketecture Live Chicago before sharing a live conversation with Steven Galanis, Co-Founder & CEO of Cameo, and Johnny Hilbrant, Creator of PE Guy. They explore how Cameo is expanding beyond personalized…
Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs

September 18, 2026 · 47 min

Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools designed to manage media buying, optimization, creative, and budgets…
Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO

September 11, 2026 · 41 min

Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 balances brand building, performance…
Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court

September 4, 2026 · 51 min

Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience growth, monetization, and the changing media landscape. Plus, Ari…
How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano

August 31, 2026 · 16 min

Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They explore audience-first advertising…

Full episode archive on Apple Podcasts →

About the show

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.