Waveform: The MKBHD Podcast
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Making Websites Win
by Dr Karl Blanks & Ben Jesson
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About the show
This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories.
It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world's biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries.
Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
Latest episodes
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The power of CRO in action
May 21, 2019 · 25 minThis episode covers the following chapter from the book: SECTION 4: SEE THE POWER OF CRO IN ACTION. A CASE STUDY SHOWING EXACTLY HOW WE GREW A COMPANY AT RECORD-BREAKING SPEED How to get the most from Making Websites Win: To see all the…
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If your visitors are choosing your competitors, here's how to win …and more
May 20, 2019 · 43 minThis episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…sail past the competition: if your visitors are…
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An eight-step approach to managing complex sales
May 19, 2019 · 35 minThis episode covers the following chapter from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…manage complexity: can your visitors not see the…
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How to design unbeatable multistep funnels …and more
May 18, 2019 · 23 minThis episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…remove risk: how to use guarantees to remove…
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How to craft irresistible offers that make your website a powerhouse of proof …and more
May 17, 2019 · 57 minThis episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…make the benefits clear: if your visitors…
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The most common reasons web visitors abandon—and proven, easy-to-implement fixes
May 16, 2019 · 53 minThis episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES The ingredients of a winning website Winning websites…are…
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More great ways to identify exactly why your visitors aren't converting
May 15, 2019 · 37 minThis episode covers the following chapters from the book: SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED Diagnose by…seeing how others describe it in writing…
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The ultimate guide to tools and techniques to understand how your website can be improved
May 14, 2019 · 39 minThis episode covers the following chapters from the book: SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED Diagnose by…using form-analytics software (to identify…