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Technology

Making Websites Win

by Dr Karl Blanks & Ben Jesson

Today: #144 in Technology, New Zealand on our combined chart.

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Latest episodes

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    May 21, 2019 · 25 min

    This episode covers the following chapter from the book: SECTION 4: SEE THE POWER OF CRO IN ACTION. A CASE STUDY SHOWING EXACTLY HOW WE GREW A COMPANY AT RECORD-BREAKING SPEED How to get the most from Making Websites Win: To see all the…

  • If your visitors are choosing your competitors, here's how to win …and more

    May 20, 2019 · 43 min

    This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…sail past the competition: if your visitors are…

  • An eight-step approach to managing complex sales

    May 19, 2019 · 35 min

    This episode covers the following chapter from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…manage complexity: can your visitors not see the…

  • How to design unbeatable multistep funnels …and more

    May 18, 2019 · 23 min

    This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…remove risk: how to use guarantees to remove…

  • How to craft irresistible offers that make your website a powerhouse of proof …and more

    May 17, 2019 · 57 min

    This episode covers the following chapters from the book: SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES Winning websites…make the benefits clear: if your visitors…

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About the show

This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories. It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world's biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries. Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.