Business

Local Media HQ

by TJ Larkin

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Latest episodes

Why you shouldn't quit on newsletters because of AI

October 22, 2026 · 52 min

Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/New Media Summit, February 25-26, 2027, Austin: https://newmediasummit.com/Use promo code TJ20 for 20% off tickets.A new subscriber…
Local Directory is his Best Sponsorship Funnel (Part 2)

September 28, 2026 · 34 min

Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/ Ken Jee built Austin Founders Feed into a newsletter for Austin founders and entrepreneurs, growing it to approximately 6,500…
His Local B2B Newsletter Sells Out Expert Columns (Part 1)

September 22, 2026 · 36 min

Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/ Ken Jee built Austin Founders Feed into a newsletter for Austin founders and entrepreneurs, growing it to approximately 6,500…
He Left His W-2 to Go All in on Local Media

September 14, 2026 · 47 min

Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/ Sam Harper built The Waco Buzz to 16,000 readers, left his corporate job three months ago, and is now full-time on local media in…
170 Roofing Leads From 12 Social Media Videos

September 3, 2026 · 56 min

greetform turns a newsletter signup into revenue in the first few minutes: https://greetform.com/Katie Myers built Localish in Janesville, Wisconsin (about 65,000 people). Twelve videos for a free-roof giveaway pulled 170 leads. Her first…

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How to Build a Local Media Business that Scales

August 10, 2026 · 48 min

Local Media Camp: localmediacamp.com (discount code: LOCALHQ) Check out Greetform here: https://greetform.com/ Join TJ Larkin as he interviews David Grant, GM at Blue Engine Collaborative, to dissect what separates struggling local…
The Unique Marketing Strategy Home Service Companies Are Missing

July 27, 2026 · 58 min

Check out Greetform here: https://greetform.com/ In this episode of the Local Media HQ show, host TJ Larkin interviews Price Foulger, the creator of Low Tide Local in Northern California. Price shares his journey of launching a local…
Transitioning from Instagram Page to Media Company

July 20, 2026 · 58 min

Check out Greetform here: https://greetform.com/ In this episode, TJ Larkin interviews Travis from What's on Goldie to discuss how he built a massive local media presence on Australia's Gold Coast. Travis shares his journey from managing…
Earning $100k+ Running a Local Media Brand Part Time

July 13, 2026 · 1 hr 2 min

In this episode of the Local Media HQ Show, host TJ Larkin sits down with Andrew Smith, the founder of Huntsville Explorer, a hyper-local media brand based in Huntsville, Alabama. Andrew shares his journey of transitioning from a planned…
How From Boise Reached $200k+ a Year Part 2

July 7, 2026 · 34 min

Welcome to Part 2 of our masterclass with Marissa Lavelle, the founder of From Boise. In this segment, host TJ Larkin pushes past basic business theories to uncover the exact day-to-day operations, hiring systems, and backend frameworks…
How From Boise Reached $200k+ a Year Part 1

June 30, 2026 · 36 min

In Part 1 of this episode, host TJ Larkin sits down with Marissa Lavelle, founder of the hyper-local media brand From Boise, to pull back the curtain on building a highly profitable local newsletter. Marissa shares her foundational…
How to Create 3 Monetization Buckets as a Local Media Brand

May 26, 2026 · 55 min

In this episode, TJ Larkin sits down with Ethan Brooks, founder of the Austin Business Review, to explore the mechanics of building a successful local media company. Drawing on his background as an editorial writer at The Hustle and a…

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About the show

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability. P.S. If you're monetizing an audience, check out greetform, the form that turns your signup moment into instant revenue. greetform.com