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Lives of Tomorrow

by WGSN

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Latest episodes

Can Creativity Stay Human in the Age of AI?

October 27, 2026 · 30 min

WGSN CEO Carla Buzasi speaks with Forecast Director Lisa White about Connected Creativity and why human connection, craft and shared experiences matter more as AI and digital life expand. They explore how brands can respond to changing…
Gen X and the $23 Trillion Opportunity

October 13, 2026 · 28 min

WGSN’s CEO Carla Buzasi speaks with VP of Creative Intelligence Andrea Bell about their White Paper on why Gen X is one of the most commercially important yet overlooked consumer groups today. They explore how brands can better understand…
Are We Entering a Golden Age of Retail?

September 29, 2026 · 30 min

WGSN CEO Carla Buzasi speaks with WGSN Head of Retail Forecasting Laura Saunter, about why service is becoming retail’s biggest differentiator where the human is becoming more valuable than ever. They explore how AI is changing the role of…
Are We Really Drinking Less?

September 15, 2026 · 28 min

WGSN CEO Carla Buzasi speaks with IWSR President and Managing Director Marten Lodewijks about how consumer behaviour is moving from excess to intention across beer, wine, spirits, ready-to-drink and non-alcoholic categories. Marten…
WGSN Creative Intelligence - The Sentient Consumer

September 1, 2026 · 27 min

In this episode, host Carla Buzasi, CEO of WGSN, is joined by Andrea Bell, Vice President of Creative Intelligence at WGSN, to explore the Sentient Consumer white paper. They discuss how GenAI will personalise shopping by 2028, the shift…

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The Joy of Getting Lost – Rediscovering Serendipity in Travel

August 18, 2026 · 27 min

WGSN CEO Carla Buzasi is joined by WGSN Senior Commissioning Strategist of City by City Joanna McGinn to unpack how travel is transforming from passive escapes into meaningful journeys. They explore the forces reshaping the 2026 to 2029…
Generation Grazia – What Millennial Women Want

August 4, 2026 · 25 min

How are Millennial women’s priorities changing alongside their attitudes to wellness and beauty? WGSN and Grazia collaborated on The Generation Grazia report revealing what Millennial women want and strategies to address their needs…
Shoptalk Luxe: Inside Mandarin Oriental: Why Experiences Are the New Luxury

July 7, 2026 · 29 min

Luxury travel is emerging as a powerful growth engine as consumer spending shifts from traditional goods to meaningful, wellness-driven experiences. In this episode, WGSN CEO Carla Buzasi and Mandarin Oriental's Alex Schellenberger explore…
Shoptalk Luxe: JOSEPH & the New Rules for Luxury Loyalty

June 23, 2026 · 21 min

This episode is the second in a three-part series recorded live at Shoptalk Luxe in Abu Dhabi featuring our host, WGSN CEO Carla Buzasi and CEO of JOSEPH Barbara Campos. As part of our exploration into the Future Consumer 2028, Barbara…
Shoptalk Luxe: IRL Retail – Why it Still Matters (Even for Gen Z)

June 9, 2026 · 31 min

This episode is the first in a series of conversations with leaders in luxury retail. Join WGSN CEO, Carla Buzasi and chairman of the board and co-founder of footwear brand Axel Arigato, Albin Johansson, at the ShopTalk Luxe event in Abu…
“Cashier number Al, please!”

May 26, 2026 · 28 min

The retail world is shifting, trading reactive discounting for proactive value design and radical transparency in a cost-of-living crisis. WGSN CEO Carla Buzasi invites Laura Saunter Head of Retail and APAC Forecasting to explore the…
Dressed in Data: The New Language of Labels

May 12, 2026 · 26 min

Explore how Digital Product Passports (DPPs) are increasing transparency, restoring storytelling and strengthening accountability. Nature of Fashion author Carry Somers joins WGSN CEO Carla Buzasi to discuss the relationship between…

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About the show

Change is constant – but what’s driving it? Carla Buzasi, CEO of WGSN, the world’s leading trend forecaster, speaks with global thought leaders about how shifts in society, ethics and the economy are shaping our Lives of Tomorrow. Gain the insight you need to navigate what’s next with confidence and clarity.